When I was first introduced to an autoresponder I thought
"wow cool program, I don't see how it can help me". Then one
day my girlfriend received an email from a clothing shop
she recently purchased a pair of jeans from informing her of an
upcoming sale in their store for "valued customers only".
At that moment I realized the awesome power of the autoresponder.
Autoresponders are remarkable, versatile programs that do
so much more than just automatically answer your email.
Regardless if you have an online business or a brick and mortar
business using an Autoresponder can help you transform
the casual customer into a profitable customer.
Here are a just a few ideas that will help you to creatively
and productively use your autoresponder to increase your
profits . Use your autoresponder to:
1. Publish a newsletter. Your newsletter can keep your
visitors informed about your services or products, while
building your reputation as a credible expert in your particular
business.
2. Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your business
credibility, bring traffic to your site, and increase your
sales potential. If your articles contain valuable
information, many editors will print what is known as a
resource box for you. A resource box contains your bio and
a brief description of your service or product. It can also
contain your autoresponder address.
3. Increase your ad exposure and automate your sales process.
repeat exposure of your message has been proven to
effectively increase sales. In your ad, include the option to
"learn more" and put your autoresponder address. This will
not only build you a list of people interested in your business
but also expose them to numerous marketing materials. This
multiplies the chances of converting visitors into customers.
For example, if you're selling a particular product, put
testimonials about how spectacular it is on your autoresponder,
and add a detailed, enticing description of your product.
4. Distribute an email course. Each day, have your
autoresponder send out another lesson. Just be sure that
each lesson has quality content - not a sales pitch. Your
content will do the selling for you, and will do it much
more effectively. You can include tips centered on a
different topic for each lesson, illustrating how your
product will benefit the reader. Include the tangible
benefits the visitor will reap by purchasing your product.
Make sure to include a paragraph or two at the end of each
lesson enticing your prospect to consider making a
purchase.
5. Automate a reminder about your service or product after
a visitor has completed your course or sent in an inquiry
about your product or service. We all have busy lives
and often your customers forget about your product or
service. You can use an autoresponder to remind them to
purchase your product/service before it sells out. This will
increase the possibility of sales from visitors who are dragging
their feet about actually making a purchase. You can also
use these reminders to promote new products or services.
6. Distribute free reports. This gives your visitor an
idea of the type of information you can provide and the
quality of your product or service. Make sure these reports
are not sales letters or you will more than likely lose a
potential customer than gain a sale.
7. Offer a trial version of your product. Give your
prospects a sample of your ebook, course, software,
membership, etc. People who are exposed to a little taste
often end up wanting the whole pie. You can also capture
their email addresses when you offer them a free trial from
your website. Set up your autoresponder to give
instructions on how to obtain their free trial, and then
make sure to follow-up to try and close the sale.
One final note; when using an autoresponder make sure you
receive the consent of the person you are sending the
message to. If you do not have consent then you could
be considered a spammer and be in violation of CAN-SPAM
regulations. The last thing you want to do is upset your
potential customer by spamming them.
Now that you have a better understanding of how
autoresponders can be used be creative. See if you
can come up with some brilliant ideas of your own!
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