Ways to Use Autoreponders To Increase Your Profits

Copyright © 2005, Chris Stirling
http://www.stirls.com

When I was first introduced to an autoresponder I thought"wow cool program, I don't see how it can help me". Then oneday my girlfriend received an email from a clothing shopshe recently purchased a pair of jeans from informing her of anupcoming sale in their store for "valued customers only". At that moment I realized the awesome power of the autoresponder.

Autoresponders are remarkable, versatile programs that doso much more than just automatically answer your email.Regardless if you have an online business or a brick and mortarbusiness using an Autoresponder can help you transformthe casual customer into a profitable customer.

Here are a just a few ideas that will help you to creatively and productively use your autoresponder to increase your profits . Use your autoresponder to:

1. Publish a newsletter. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particularbusiness.

2. Distribute your articles. Writing and distributingtargeted articles is a powerful tool to build your businesscredibility, bring traffic to your site, and increase yoursales potential. If your articles contain valuableinformation, many editors will print what is known as aresource box for you. A resource box contains your bio anda brief description of your service or product. It can alsocontain your autoresponder address.

3. Increase your ad exposure and automate your sales process.repeat exposure of your message has been proven toeffectively increase sales. In your ad, include the option to "learn more" and put your autoresponder address. This willnot only build you a list of people interested in your businessbut also expose them to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you're selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

4. Distribute an email course. Each day, have yourautoresponder send out another lesson. Just be sure thateach lesson has quality content - not a sales pitch. Yourcontent will do the selling for you, and will do it muchmore effectively. You can include tips centered on adifferent topic for each lesson, illustrating how yourproduct will benefit the reader. Include the tangiblebenefits the visitor will reap by purchasing your product.Make sure to include a paragraph or two at the end of eachlesson enticing your prospect to consider making apurchase.

5. Automate a reminder about your service or product aftera visitor has completed your course or sent in an inquiry about your product or service. We all have busy livesand often your customers forget about your product or service. You can use an autoresponder to remind them to purchase your product/service before it sells out. This will increase the possibility of sales from visitors who are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services.

6. Distribute free reports. This gives your visitor anidea of the type of information you can provide and thequality of your product or service. Make sure these reportsare not sales letters or you will more than likely lose apotential customer than gain a sale.

7. Offer a trial version of your product. Give yourprospects a sample of your ebook, course, software,membership, etc. People who are exposed to a little tasteoften end up wanting the whole pie. You can also capturetheir email addresses when you offer them a free trial fromyour website. Set up your autoresponder to giveinstructions on how to obtain their free trial, and thenmake sure to follow-up to try and close the sale.

One final note; when using an autoresponder make sure you receive the consent of the person you are sending the message to. If you do not have consent then you couldbe considered a spammer and be in violation of CAN-SPAMregulations. The last thing you want to do is upset your potential customer by spamming them.

Now that you have a better understanding of how autoresponders can be used be creative. See if you can come up with some brilliant ideas of your own!

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Chris Stirling is the owner of Stirls.com andHis Internet Marketing website is designedto help other people achieve their goal of havingtheir own work at home business.
To sign up for his newsletter "Marketing Strategies that Empower Success"
visithttp://www.stirls.com/newsletter

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