Use Your Website Traffic StatisticsTo Improve Your Results

Copyright © 2005, Chris Stirling

http://www.stirls.com/

You have built a great website and have started to see your traffic counter spinning up rapidly. This is good news right? Maybe it is, maybe not. You need to look deeper than just the number of visitors to your site. You need to analyze the stats for a number of different reasons. But before you dive deep into the analysis and make full use of this information, you need to understand how to interpret the data.

Your web hosting company probably provides you with basic web traffic information. The data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. There are two main stats you will notice; visits and hits.

The visit figures are the most accurate measure of your website's activity. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

So it would appear on the surface that the more visits you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

The aim when analysing your web site statistics is to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Another excellent stat is the exit page stat. This stat will show you which page your visitors are exiting your website from. This stat can help you determine effective and ineffective areas of your website. If you have what you think is a great entry page and from there you expect visitors to move onto different pages of your site you would expect the exit page stats to show this. But if you have a high exit page statistics from your entry page then you know that visitors are not navigating your entry page. This will tell you you need to adjust your entry page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.
However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

As you can see keeping a close eye on your website traffic statistics will turn your average website into a visitor friendly site. Happy site visitors means sales!

About the author:

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Chris Stirling's website is geared for people who are interested in finding an online work at home opportunity or starting a low cost or free Home Based Business. If you would like to learn more visit his website at: http://www.stirls.com

For his Top Picks Home Business Newsletter visit Top Home Biz Picks

---

** Attention Ezine Editors / Site Owners **

Please feel free to reprint these articles in their entirety in your ezine or on your website so long as you leave all links in place, do not modify the content and always include the resource boxes. Site owners, if possible, please make any links active. Thank you.

Affiliate Marketing Training – Hello! …To SIX Vacations a Year!

By Bill Schnarr

So you’ve decided to make the jump to being a fulltime affiliate marketing expert. Congratulations! Welcome to a new dot-com industry where the profits and rewards can go as high as you’re willing to take them. You know it’s important for you to receive the proper affiliate marketing training before you start your career, and maybe you’ve already signed on to a great program such as James Martell’s downloadable home study course.

But what can you expect from your new life as a successful affiliate marketer?


James Martell has been a successful affiliate marketing expert for years. He recently decided to put his skills and experience on the cutting edge of this exciting new industry to work for you, by putting out his very own downloadable training course for prospective affiliate marketers.

Now it’s easy to take a 6-12 month course from the comfort and privacy of your own home computer, and earn money while doing it.

In his own words, James recently described his experiences as a successful affiliate marketer.

“Without question, the best thing is my ability to set my own schedule,” says Martell. “I literally get up when I want to, I work on the business when I want to, I go for lunch when I am hungry, I take many breaks throughout the week, I drive my dream car when I feel like it, which is a lot, and I take at least one good break, something I call a ‘breakcation’ at least every 4-6 weeks.”

But in addition to the freedom and laid back atmosphere his new life has taken, Martell loves to travel more than anything else. Surprisingly, affiliate marketing has also facilitated his love of the open road as well.

By mixing business and pleasure, Martell has found a way to have the best of both worlds. But it wasn’t always like that. In fact, Martell confessed that the very meaning of the word vacation has changed for him over the years.

“Prior to enjoying the success I have had with affiliate marketing and publishing specialty shopping sites, my idea of a vacation was a camping trip or a road trip to my parents house for a weekend,” Martell says. “Now, I think nothing of heading to the airport for an extended weekend in Las Vegas, or taking my wife to Maui for 10 days which I have down twice in the last couple years.

“Recently, I just returned from an 18 day adventure with my wife and four kids, Adam (18), Justin (16), Shelby (14) and Victoria (9) to Disneyworld Florida and then on to a 10 day Caribbean Cruise with stops in many exotic ports of call.”

Making his trips even more impressive is the fact that Martell doesn’t even have to stop working when he’s away from home.

He can access his online business ventures from anywhere in the world, providing he has an Internet access (which he did on his Caribbean cruise). That means no unforeseen disasters when he returns from a long trip, and definitely no problems with work building up while he’s gone.

“The great thing about this type of business is all I need is a computer with an Internet connection,” says Martell. “So I can check my email and sales reports. I can find Internet cafes on cruise ships and in all the exotic places I have traveled.”

These “Exotic places” Martell is referring to include a recent trip the Caribbean, and another to the Affiliate Force marketing conference in the Bahamas, and several cruises, including a New York to Halifax cruise for the Affiliate Summit 2004.

But where else has the mixing of work and pleasure taken this self professed man of the road?

“Two trips to Maui, both spectacular,” says Martell. “Many trips to Las Vegas. Three trips to Santa Barbara, one during a three week road trip with the wife and kids, with stops in Seattle, the rugged Oregon Coast, San Francisco to see the sites and ride the cables cars, to Disneyland to visit with the mouse for a week, MGM Studios, Santa Barbara, Las Vegas and all points in between.”

Hard to believe that affiliate marketing training and some hard work has paid off so well for James Martell. He is a living example of exactly why you need the proper training yourself before you get started on your with affiliate marketing.

With all this talk of travel and success and earning potentials that are through the roof, it may be interesting to hear why the real reason James Martell loves his job so much.

“Freedom,” says Martell. “The money's great, but no matter how much you make, affiliate marketing still provides challenges. What really fires me up is the freedom that this type of business provides. The freedom to carve my own path, the freedom to make as much as you can, the freedom of working on a business you love. Freedom.”

For more information, see www.work-at-home-net-guides.com.

About The Author

Bill Schnarr is a single parent and freelance writer who works from his home in Calgary, Alberta. As well as writing about earning a living while working from home and having dozens of online and print publishing credits, you can also look for him in the latest "Chicken Soup for the Single Parents Soul" which was published in February 2005.

Empowerism

In the last few weeks I have had several people ask me to better explain Empowerism. So instead of writing each of them a detailed email I decided to post it here in my blog for all to read about this fantastic company.

Empowerism is one of the 5 great programs in thePlug-in Profit Site, and is my favourite program due to the incredible ease it is to promote and earn steady income.

I'll start off with what you really want to know - how much can you earn with Empowerism? Here is a breakdown:

(1) Matrix Commissions- You earn an instant "Fast Track Bonus" of $20 whenever someone signs up under you as a paid member- For every month that this person stays in Empowerism you get $6 per month- You also get an additional $1 per month for very person in your downline. That includes personally sponsored members and non personally sponsored members Your downline is organised in a 3x9 matrix. This means that there are 3 people on your first level, 9 people on your second level, 27 people on your 3rd level and so on, right up to 19,683 members on your ninth level! If your upline has filled each of the levels above you they may place members below you, earning you $1 per month for each member. When any of your downline sponsors a member you will also earn $1 a month from them.

(2) RSVP- You can buy a leads package for $25. This will get you 50 leads (who could potentially signup for Empowerism under you).- As orders cycle each $25 that you use to buy leads will double until it reaches $2000

(3) MVP- You can buy an advertising package for $100. This gets you a solo ad mailing to 50,000 people- After your order has cycled time you will receive $250Next, how much does Empowerism Cost?An Empowerism membership costs $24.95 for the first month and $19.99 per month thereafter.

And Finally, what do you get for your Membership with Empowerism?
- An autoresonder pre-loaded with email marketing messages
- 50 leads automatically loaded into your autoresponder each month
- Free Access to Internet Marketing Training

I am pretty new to Internet Marketing and after a year I've still got a lot to learn, but I'm feeling very happy about Empowerism. I get most of my subscribers by just promoting my Plugin Profit Site.

If you'd like to join Empowerism and have me as your caring helpful sponsor, feel free to sign up here :-)

10 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topicat your web site. People will visit your web site to read the free ebooks and may see your product ad.

2. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products.

3. Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections.

4. Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attract the people who hate ads to subscribe.

5. Publish your e-zine only on your web site. Have people subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales.

6. Sell advertising space in your product package. You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products.

7. Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses.

8. Allow people to download software or e-books from your web site at no cost. Just ask your visitors in return if they'll refer their friends to your web site.

9. Build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up.

10. Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.

Quote of the Day:"Adversity reveals genius, prosperity conceals it." -- HoraceWarm

regards,
Chris Stirling
http://www.stirls.com

-------------------------------------------
** 3 Easy Steps To Make Money Online **
Launch your very own money making
website today that's 100% ready to
take orders and pull in massive profits
for you right now...guaranteed!
Visit:http://www.stirls.com/pips.html
--------------------------------------

"The Ultimate Internet Entrepreneur"

My Review of the LAST Corey Rudl Interview -- a 150-minute recording hosted by direct marketing legend, Dan Kennedy!"

I've been listening to a 150-minute audio recording of Corey Rudl and Dan Kennedy -- the two great legends of Internet marketing AND direct marketing -- discussing how anyone can make MILLIONS of dollars using the Internet teamed up with direct mail, radio, TV, classifieds, and MORE...

... And I'm convinced you're going to find their strategic blend of offline and online marketing strategies to be as priceless as I have!

With this newly released "Ultimate Internet Entrepreneur" audio recording, you'll be a fly on the wall as you listen to Dan and Corey share their personal portfolio of winning test results from million-dollar marketing campaigns they were each part of!

You get their entire unedited conversation, including...

• How to get permission from first-time buyers to BILL THEM AGAIN, over and over, for more of the same product or service, for years to come!
  
  


• The Four-Stage Cycle that occurs every time a new marketing technology is invented -- and how you can make MILLIONS at every stage -- not just as a lucky "early adopter!"
  
  


• How RICH marketers think differently than POOR marketers! Get insight into the genius minds of Corey, Dan, and their millionaire clients -- and learn exactly how they "think" their way to wealth!
  
  


• The 2 blockbuster marketing ideas that Corey got from Dan, which made him over $100,000 in profits -- in less than 24 months!
  
  


• Amazing TRUE story: Two guys sold almost IDENTICAL products, with the SAME offer, to the SAME audience -- yet one guy made $2 million MORE... all thanks to just one simple strategy!

... and that's just for starters!

If you haven't heard of either of these marketing giants before, you should know that Corey was the recognized expert in online marketing for over a decade, with over strong>$40,000,000 in online sales (sadly, he passed away in June)...

... and Dan's made hundreds of MILLIONS of dollars for his clients, who include Weight Watchers, Amway, and the $200-million-per-year Gunthy-Renker Corporation (famous for its celebrity infomercials with Tony Robbins and Vanna White).

This audio recording contains the very same information that they only shared with their "inner circle" of multi-millionaire friends and clients... until now!

I give this audio recording the highest rating possible!

If applied properly to ANY business, the strategies revealed on these
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-- and accompanying 306 pages of supporting books,
reports, and transcripts
-- could conservatively add $10,000 per month to your bottom line!

Click here to start listening right away...

Building A Successful Networking Business Starts With Finding A Winning Company

by André Vatke


For many network marketers this business is like a religion to them. They like to argue about what company is THE BEST, about what product is THE BEST and about what compensation plan is THE BEST. The truth is that there is no ONE perfect company, there are many. And what appeals to you won't appeal to everyone. This arguing would all be quite amusing if they weren't so serious and if the topic didn't derail so many businesses in the process. Keep in mind that during the average 3.5 year career of a network marketer less than 5% ever earn over $200 per month in net profit. Only 1 or 2 percent earn significant (over $1000 per month) income. Most don't even break even.

This is a problem not with network marketing; after all we can parade success stories in front of you all day. We can also point to similar failures in other industries. No, this is ultimately a problem with the marketer. Lack of money, lack of knowledge and lack of skills are all fundamental factors in failure. What is often overlooked though, is the importance of having a good company to promote.

Understanding what it takes to find a winning network marketing program is critical, because that's where it all begins. Make a poor choice here and it will haunt your entire marketing effort. No matter how good your marketing, if you have the wrong offer for your prospects, or the wrong offer for you, you will fail. I'm sorry to be that blunt but that's simply a fact.
Realize that "network marketing" is not a commodity. Realize that a "system" is not a business in and of itself. There are a lot of scams and pseudo-scams that focus not on what's actually important in business, namely selling the product and/or service, but on the system. According to the FTC and legal precedence, this is a sure sign of trouble ahead. Just stop by the FTC's web site (www.ftc.gov) and you'll see a steady stream of scams the agency shuts down. Now, don't get me wrong, a system is a fundamental part of a good network marketing business. The question you need to ask is, "Is the system all there is to this business?"

Ever since network marketing took hold back in 1920 with Nutrilite (now a subsidiary of Amway), network marketing has ignited the dreams of countless aspiring entrepreneurs all over the world. That's because the concept is simple and as has been proven in real life to generate an enormous income over time. Today network marketing companies generate in excess of $20 Billion in annual sales in the U.S. alone.

It's the enormous income potential and the advertised ease of getting it that has given network marketing a black eye and has created very vocal opponents of the industry. Even the Federal Government has made accusations that network marketing is an illegal pyramid scheme. But network marketing has prevailed. Amway Corporation proved the key test of a legitimate business - that even the last person recruited into its networks can make money. (In a pyramid scheme, large numbers of people at the bottom end up paying money to only a few people at the top.) In doing so Amway set the precedence for what is now considered legitimate and what is considered illegal.

The Basic Principles of Network Marketing

The concept of network marketing is not only simple, it's a very viable distribution and marketing choice for certain types of businesses. It's the very reason that network marketing is such an attractive business model not only for home business entrepreneurs but for corporations as well.

The first basic principle of network marketing is that as a rule, person to person sales is more effective than TV, radio, print or direct mail advertising. Moreover, network marketing employs this method of marketing primarily with a person's warm market or the people the marketer already knows and that know him or her. Products that require a certain amount of consumer education benefit most from this method of selling.

The concept is then expanded, in that customers who are sold on a certain product can be motivated to sell it themselves, and to recruit others to become sellers as well, forming a business "network" over time.

Sellers will have an incentive to sell and to recruit others, as they'll be paid commissions both on their own sales and their recruits' sales. In other words, the larger your network, the more money you can make.

Last, but not least, success is not guaranteed. This is important because risk is inherent in any business. While network marketing is a relatively easy business it is still a business and this is something that many people lose sight of as they look for high rewards for very little effort. In the end only the best products and services, and only the best network marketers will survive in the business.

Fraud, bad press and MLM bashing in the media

The Internet has made it easier for illegal companies - mostly pyramid schemes and related scams - to get in the face of consumers as well as legitimate companies. Many of these scam artists portray themselves as honest network marketers. As a result more people are falling victim to the get-rich-quick hype of these scams and the media is reporting on it.

The FTC has also commented that the number of illegal pyramid schemes appears to be growing as a result of the easy entry made possible by the Internet. No longer to scam artists need to invest in boiler room operations. All it takes is a web host and a copy of FrontPage.

So what can you do to protect yourself and help ensure your business success? Simple: find a good reputable company to promote! Learn what makes a good company and understand that you (and your future prospects) have many options.

When you find the right company, commit yourself to marketing ethically. Steer clear of hype and earning claims. Don't talk about how much money your prospects can make and how fast with the intent to impress them. Network marketing is not a commodity. There's more to building a sustainable business than just a compensation plan. And realize that if your "greener grass" attracts your prospects to your offer, the "greener grass" will soon sway them to someone else's offer.

The number one key determining your ultimate success.

There are a lot of things to consider when choosing a network marketing company. Some of them are important and some aren't. Listen to our audio titled, "Selecting A Winning MLM Program" recorded on 6/26/2003. In this audio we cover the major things to look for in a program and also look at what some other people have said about researching a company that really won't help you. You'll find this audio in our Audio Archive on our Members Only Site.

One thing I have observed both in myself and in literally hundreds of network marketing leaders is that in order to have success, you must have passion for your product, service or companies mission. Many people join a network marketing program because they want to make a quick buck or earn a little extra income. 99% of the time this is not enough to move them to action.

Humans are lazy by nature. And in nature this makes a certain amount of sense: Conserve energy for important tasks. But in business and many other areas of our lives (health, relationships, finances, etc.) it causes us to gravitate toward doing nothing until we have to or are sufficiently motivated to do so.

I have yet to see someone succeed that was only motivated by making the next dollar. Sure, they will tell you that money is a motivator but when you really examine it, it's not the money they want, it's what the money will do for them. Even this is rarely enough to move someone into real action. It takes something more.

Every truly successful person I know, not just in network marketing, has one thing in common: they are passionate about what they do. Think about this for a moment. If you hate your job no amount of money will make you like it. Large sums of money may make it more tolerable, but you still won't like it. This is why it's so important to have a product or service that you can promote passionately. A similar thing can be said for being passionate about a company's mission or having your own mission that you can step behind 110%.

When I say "passion" I don't mean that state where you are thinking about that 5000 sq. ft. home on the lake and never having to go to work again. Dreams like this are important, but what I'm referring to is a passion that would keep you going even if there were very little money in it.

This passion will drive you to success and you will love the journey! Just be sure not to let passion compromise your ethics. Some marketers are so passionate about their product or service that they start to modify the facts about it. Remember that claims you make about your opportunity or product can be checked. Don't let your enthusiasm turn your marketing into hype. Find true passion for your business and you will find

About the Author:
André Vatke is a master marketer, business trainer and lifetime member of Who’s Who In Business. He is the President and Founder of Leaders Club and author of hundreds of articles and audios. He is co-author of the Leaders Club Network Marketing Training Series of professionally recorded Audiobooks which feature concentrated training on the most important topics affecting your business today.

Honest and Legitimate Home Business

We have been involved with and on the "cutting edge" of Internet
Work At Home for several years and own
http://www.stirls.com.

We have investigated and researched most all the legal online work
at home opportunities.

Unfortunately we have NEVER been able to locate a LEGITIMATE
company on the Internet who will actually pay you a salary or
hourly fee to work out of your home doing assembly, data entry or
typing.

Your best hope is to locate an honest and legitimate Home Business
Opportunity. One of the best we've found is a company called SFI.
This company has been in business and online since 1998 and is a
BBB member and also part of the U.S Chamber of Commerce

If you are dedicated and consistant in your work habits...you can
actually "work off" the minimal investment that is required. The
fee is only $29.95 and has a 30 day 100% Money Back Guarantee.

Go to the following for information:

http://www.stirls.com/sfi-freetrial

Chris Stirling
http://www.stirls.com

--------------------------------------
** 3 Easy Steps To Make Money Online **
Launch your very own money making website today
that's 100% ready to take orders and pull in massive
profits for you right now...guaranteed! Visit:
http://www.stirls.com/pips.html
--------------------------------------

10 Sizzling Offers That Sell Like Crazy

One of the best way to increase your sales is to offer
your potential customers a special o.ffer. It could be
trial offers, discounts, purchase awards, etc. Below
are ten sizzling offers you could use to sell your
products like crazy.


1. You could offer your potential customers a f.ree
sample of your product. If the sample proves what
you claim, there is a high chance they will buy it.


2. You could give your potential customers a free
trial of your product or service. Tell them you won't
bill them for 30 days.


3. You could o.ffer your potential customers a rebate
after they buy your product or service. They will feel
they are getting a good deal.


4. You could offer your potential customers a monthly
payment plan. Tell them they can pay for your product
or service with three easy monthly payments.


5. You could reward your potential customers if they
b.uy a specific number of products. Tell them if they
b.uy 3 or more products, they will get one free.


6. You could reward your potential customers if they
spend over a specific dollar amount. Tell them if they
spend over $100, they get a 10% discount.


7. You could hold a holiday sale for your potential
customers. Tell them everything on your web site is
discounted up to 50% on Thanksgiving Day.


8. You could hold a buy one get one free sale for your
potential customers. Tell them if they buy one product,
they get another product for free at the same value.


9. You could hold a special $1 sale for your potential
customers. They'll come to your web site to buy your
product for only a dollar, but may buy other products.


10. You could offer your potential customers a bonus
coupon when they buy one of your products. It could
be a coupon for another product you sell.

Quote of the Day:

"Hope is itself a species of happiness, and, perhaps, the
chief happiness which this world affords." -- Samuel Johnson

Warm regards,

Chris Stirling
http://www.stirls.com

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** 3 Easy Steps To Make Money Online **
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that's 100% ready to take orders and pull in massive
profits for you right now...guaranteed! Visit:
http://www.stirls.com/pips.html
-------------------------------------------------------

Don't Plan Your Business If You Plan to Fail!

Copyright © 2005, Chris Stirling

http://www.stirls.com

So you have a great idea for a profitable online business. Before
you can do anything with your business, be sure that you have a
plan before. This is not the time to "pick it up as you go". These
are some basic things that should be included in your business plan.

The first part of your plan must consider your target market. The
target market is the customers that you expect to see visiting your
site. For example will your product be more appealing to college
students or single moms? Your plan should clearly state who is
your target market?

Once your target market is established you need to research the
various methods for advertising online to advertise where your
target market will see it. You should become educated about search
engines and how they work since each one is different. Also be sure
that you know how to submit your site to search engines. You should
be prepared to spend a small amount of money on advertising, but
the profits that you will gain from the advertisements will prove
to be money well spent.

When advertising consider the competition for your business. Visit
sites that are advertising similar businesses as yours. Find out
the cost, and how they are marketing their business. Finds out the
pros and cons of their business and try to improve your business
based on their flaws. When you are advertising and checking out the
competition you need to think about pricing. Pricing can play a big
role in the success of your product since selling a product well
below the average price may lead customer to think that there is a
problem with the product or that it is not of the best quality.
However, pricing items too high could also detour customers.
See what your competition is charging for their products or
services.

Finally you will need to consider the different methods of payment
that you will accept. By not accept credit cards, you should be
ready to give up half if not more of your sales. If you decide to
accept credit cards will you use a merchant account or will you use
a third party credit card processing centre? Both will help you get
started and the third party processing centre will handle all of
the business so you don't have to. You should decide which you will
use and also if you will accept checks or money orders. It is
essential to have a secure server when taking credit cards.

These few things will help your online business to become a great
success and also provide you with peace of mind knowing that you
have thoroughly thought about and planned for the opening of your
online business.

About the author:

---

Chris Stirling's website is dedicated to help YOU start your own profitable business on the Internet within the next 24 hours... To learn more, visit:
http://www.stirls.com/

Visit his Home Based Biz Blog http://www.stirls.com/blog

---

** Attention Ezine Editors / Site Owners **
Please feel free to reprint this articles in their entirety in your ezine or on your website so long as you leave all links in place, do not modify the content and always include the resource boxes. Site owners, if possible, please make any links active. Thank you.

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"If a window of opportunity appears, don't pull down the shade.
-- Tom Peters

To Your Success!

Chris Stirling
http://www.stirls.com

10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the
customer. You could follow-up with a "thank you"
email and include an advertisement for other products
you sell. You could follow-up every few months.


2. You could upsell to your customers. When they're
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.


3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.


4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.


5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.


6. You could cross promote your product with other
businesses' products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.


7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.


8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.


9. Sell gift certificates for your products. You'll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.


10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.

Quote of the Day:

"Never talk defeat. Use words like hope, belief, faith,
victory." -- Norman Vincent Peale

Warm regards,

Chris Stirling
http://www.stirls.com

--------------------------------------
** 3 Easy Steps To Make Money Online **
Launch your very own money making website today
that's 100% ready to take orders and pull in massive
profits for you right now...guaranteed! Visit:
http://www.stirls.com/pips.html
--------------------------------------

Today's Feature Work At Home Business: SFI

Our mission is - To assist you in your search for an honest and legitimate Internet Home Job or Work At Home Business. To help you make money from your Internet business or add to your work at home job by using cost effective marketing techniques. What others make complicated - we make simple! Thanks to our thousands of
subscribers, we're making it work.

Every month we feature a Work at Home Business that recieves top reviews from our subscribers.

Today's Feature Work At Home Business:

***** Strong Future International *****
http://www.stirls.com/sfi-secrets

SFI, Strong Future International, offers individuals from all backgrounds and careers the opportunity to start their own home-based business ... One that
you can run from the comfort and convenience of your own home, on your own time and only work the hours you want.

This is a business that allows you to participate, and profit, on a full or part-time
basis where the earning potential can be unlimited. SFI is extremely stable, streamlined and can be very lucrative.

Have a quick look at SFI's Comp Plan:
https://www.sfimg.com/Reference/content/CompPlan/TNet/swf.jsp

SFI also has the best training and support network on the Internet today. With SFI you are never left in the cold. You are assigned to a team and a "Team Leader" mentors you until you're ready to mentor your own referrals.

Here's What SFI Offers You:

1. The business model for making a lucrative income either full or part time;

2. Free Training and Support;

3. Your website and hassle free -- completely set up by SFI;

4. Access to the Internet's Best Marketers;

5. A wealth of information concerning marketing your SFI Business from home.

We only ask that you bring a willingness to learn and a desire to succeed and be willing to represent SFI with dignity and pride. You don't even need to sell anything. You basically refer people to your website and let SFI take it from there.

SFI is the number one home-based business on the Internet and, ... for good reason, it works.

Get started FREE today and watch for $585 worth of valuable online marketing materials.
http://www.stirls.com/sfi-secrets

Dedicated to YOUR Success,
Chris Stirling
http://www.stirls.com

"Learn how to make a life-changing income of $100,000 to $250,000 with your Internet business... even if you're a computer dummy!"

Review By Chris Stirling:

"The Insider Secrets to Marketing Your Business on the
Internet" by Corey Rudl

I've just finished reading the brand-new 2005 version of Corey Rudl's top-selling Internet marketing system, "The Insider Secrets To Marketing Your Business On The Internet," and frankly, I'm overwhelmed by the huge amount of critical wealth-building information he's managed to pack into these two hefty binders and 3 CDs!

But I guess I shouldn't be surprised; after all, when the box containing these materials showed up at my door, it weighed in at over 10 pounds!

That's 10 pounds of the most comprehensive marketing strategies, test results, case studies, tools, and ideas for generating a life-changing income online (from $1,000s to over $1 million) you're ever likely to read!

I'm talking about information like...

Step-by-step advice for starting your own Internet business in as little as 48 hours!

How to build a top-selling web site... for less than $100!

Where to find hot products to sell (in 20 minutes or LESS)!

100s of FREE and cheap online tools, resources, and software

How to get 1,000s of qualified NEW visitors to your web site... for FREE!

How to class=yellow>get #1 rankings in the search engines and get tons of FREE traffic from the "Big Guys" like Google!

Secrets to writing sales copy that can increase sales by up to 400% (or MORE)!

And much more!

If you're unsure who Corey is, you should know that he's been a recognized expert in online marketing for a decade now. Not only has he generated $40,000,000 in online sales, his sites also attract 450,000 visitor a week!

What's really great about Corey is that he can show ANYONE how to have a wildly profitable Internet business (that takes just a few hours each day to run)...

... even if you're an absolute computer dummy!

And if you already have an Internet business, he can help YOU, too. The advanced sections of his system show you how you can increase your sales by 400%... 700%... even as much as 1,000%!

I give Corey's system the highest rating possible! Its 1,300+ pages of step-by-step lessons contain the exact SAME tested and proven fast-growth strategies he has personally used to generate over $40 million in online sales -- starting on a shoestring budget!

And it's the SAME SYSTEM that literally 1,000s of his students have used to drive "truckloads" of cash out of the Internet.

I strongly urge you to check out Corey's wealth-building system as soon as possible! Click here for a FREE preview.

Close Your Wallet & Take a Good Look!

You really have to SEE this to believe what you'll get Free!

This might BE... the PERFECT solution if you've been
thinking of making money online, but at this point in time,
maybe you aren't ready, willing OR able, to create an online
business of your own. It just might NOT get any easier than
this...Here's why......

Stone Evans, "The Home Biz Guy", has agreed to set you up
with your very own *customized* Online Business Package... .
FREE! You'll need a domain and hosting -- but you can even
get that at no cost!

It Gets Even BETTER!

EVERY package includes a personalized website, especially
designed to promote Hand-Picked selections of some of the
TOP Internet marketing products online. Your site will ALSO
include a WHOPPING Built-in e-mail Follow-Up System WITH a
Pre-Written 400-DAY, email auto-responder campaign.

Build Your Own Guru-Size List of Subscribers!

But the BEST Part is this: Stone does all the set-up work,
customizing and even up-loading your website... he does that
FREE! You've got to SEE this to believe it. Take a good look
cuz here's what your site will look like when it's finished:

http://www.pluginprofit.com/demo

ALL you see will be working on YOUR behalf, INCLUDING the
affiliate links AND the email subscription form. This is a
Professional Online Business Package that could take some
people *months* to create and set-up, yet Stone will set-up
your website at NO cost --the labor is FREE!

Stone normally finishes each site within 24 hours....but iF
you hesitate, you may need to allow an extra day or two, due
to the tremendous demand that we expect to continue, for
this opportunity. Stone is just "ONE guy" and he'll be
setting up each website request, one AT a TIME.

So.....how do you get started? Follow the steps on this
page: http://www.pluginprofit.com

Once you get there, just follow the 3 quick and easy steps
that Stone needs you to complete. Then Stone can get to work
setting up and personalizing your NEW online business!

Don't you see people all around you making money online? Now
YOU can get in on the Gravy Train ==> *regardless* of
experience level: No HTML. NO uploading. NO payment links.
NONE of that to discourage you with!

LOOK ==> There's More!

Stone will even show you how to *promote* your new site
Step-by-Step, using FREE and/or paid promotion techniques.
This is it. It's YOUR chance to create an online cashflow as
quickly and easily! No excuses left!

Here's that link again:

http://www.pluginprofit.com


Sincerely,

Chris Stirling
http://www.stirls.com


P.S. This deal is very hard to top. It might NOT remain
free. Hurry -- before Stone decides to sell his business
packages! This could cost you a small fortune IF you had to
hire a webmaster --- Grab your New Business NOW!:
http://www.pluginprofit.com

Today's Feature Work At Home Business: Four Point Moms

Our mission is - To assist you in your search for an honest and
legitimate Internet Home Job or Work At Home Business. To help you
make money from your Internet business or add to your work at home
job by using cost effective marketing techniques. What others make
complicated - we make simple! Thanks to our thousands of
subscribers, we're making it work.

Regularily we feature a Work at Home Business that recieves top reviews from our subscribers.

Today's Feature Work At Home Business:

***** Four Point Moms*****
http://www.stirls.com/fourpointmoms


What are you looking for in a home business?

http://www.stirls.com/fourpointmoms

*To Set Your Own Hours?
*To Have More Time With Your Family?
*To Get Paid Well for Your Own Hard Work Without Any Office Politics?
*To Have an Ethical Partnership With a Supportive Network of Moms?
*To Have a Deeper Meaning and Sense of Purpose About Your WorkLike Helping the Environment?
*Helping Others?
*To Have Financial Peace of Mind?

We at FourPointMoms are independent home business owners who have partnered together in mutual respect for the purpose of mentoring others and developing home business leaders. We have teamed up with a reputable partner company with a solid track record of success. Your best source for detailed information on our team is our national conference call. Just Request More Information and one of our representatives will contact you by phone within 24-48 hours so that you may participate in a FREE, detailed, LIVE overview of our business. Thankfully, this informational call is designed to help you better learn about us without any hype or exaggerated claimsjust the facts.

http://www.stirls.com/fourpointmoms

What We Don't Do

*NO Selling
*NO Large Investment
*NO Inventory
*NO Need to Deliver Products
*NO Billing or Complicated Paperwork
*NO Financial Risk
*We are Proud to Represent a Company that Believes the Truth is Always Good Enough.

We Endorse...Safety, Quality, and Integrity.
We Enjoy...Meaningful, Flexible work.
We Promote...Environmental Awareness and Home Safety.
We Offer...A Risk-Free 120-Day Trial Run of the Business.

http://www.stirls.com/fourpointmoms

FourPointMoms
1710 6th St.
Peru IL 61354

To Your success
Chris Stirling
http://www.stirls.com

Your Home Business: Turning Pennies into Dollars

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

Henry Ford taught us that to simplify the
manufacture of automobiles, that the best way to
do so was to install the assembly line. That one
change revolutionized the auto manufacturing
industry permitting the industry to build cars at
a cost whereas the average person could afford to
buy one.

The lesson we should take from this is that
having the ability to improve the process of
getting the job quicker and cheaper, without
compromising the quality of the job being done,
will help catapult the person who simplified the
process to the top of his/her field.

Pennies saved in your home business can turn into
dollars at the end of the day, and dollars can
quickly multiply into hundreds or thousands of
dollars over time.

Doubt me if you will, but let me ask you a
question. Do you think a saving of two fifths of
a penny could make any real difference in the
profit margin of a home business? Of course
the right answer is "it depends on how many
transactions are done in a year, utilizing the
savings of the two fifths of one penny."

You only have to think back a couple of decades
to really appreciate this question. Do you
remember the nut that lived and died in a Las
Vegas hotel room? You know the one who was a
billionaire, and was so worried about germs that
he died of starvation? If you guessed Howard
Hughes (1905-76), pat yourself on the back.

Now Howard did not make all of his money on his
two fifths of one penny. He did however make a
ton of money from his two fifths of one penny. It
seems Howard owned a can manufacturing company.
And one day, Howard's team figured out how they
could make one minor change in the design of
their food can to reduce the amount of tin
necessary to make a single can.

As the story goes --- if my memory serves me
correctly --- the reduction in tin usage equaled
a saving of two fifths of one penny per can.
Howard --- being the really smart businessman
that he was --- decided that he would not be so
greedy as to keep all of the savings for himself.
What Mr. Hughes did do was to keep half of the
savings for himself, and give the other half
to his customers. The incredible thing about Mr.
Hughes decision is that by saving his customers
an extra one fifths of one cent per can, he
managed to take more market share away from his
competition --- netting his company an additional
and substantial portion of the total market share
in the canning industry.

Let us return our thoughts to your home business.
Have you ever gotten the feeling of excitement
--- when you read something or thought of
something --- that you could not wait to
implement this new idea? This could be one of
those moments...

In every home business, there are certain
processes that we do over and again. Sometimes it
may be possible to trim the time or expense of a
process which in turn will add pennies or dollars
to your bottom line. If it is a process that you
do hundreds or thousands of times per month, then
your savings will multiply into hundreds or
thousands of dollars in monthly savings.

Imagine what running a home business was like
BEFORE the computer...

Before the personal computer, we had to hand type
all letters and invoices. Now, we can setup a
letter or invoice that we send out quite often,
and we can save it in our word processor so
that when we need to use it again, we can print
it quickly and efficiently. There is no longer a
need to type the document again from scratch.

The computer has simplified our business
communications and has provided us the
opportunity to reduce our costs of doing business.

Think about all of the other processes that the
computer has enabled us to do for far less
expense than what we could in the past.

In this case, the computer is a tool that permits
us to save time and money.

So, my challenge to you is to begin examining the
processes in your own home business and look for
ways in which you can save yourself time and
money. It is far better for you to contemplate
on this matter than it is for me to do so for
you. Simply put, you know your business better
than anyone on the planet does. Therefore, you
are in a better position than anyone to find
those extra dollars that will decrease your costs
and increase your profits.

The extra pennies and dollars you could extract
from your business could spell the difference
between success and failure for your home
business enterprise.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and all links fully intact and include
the "About The Author" resource box. Thanks! :-)

Understanding the Different Methods of Online Promotion

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

Did you realize there are only three types of
online promotion?... This statement may seem odd
and even untrue in your mind, but I am speaking
in more general terms than you might be thinking.

Let me explain.

The three types of promotion are Junk, Active and
Passive promotions.

JUNK PROMOTIONS ARE MONEY PITS

Junk promotions are those that seem to produce
results, but by their very nature are really only
illusionary promotions.

For example, let me begin with FFA (Free For All)
pages. You might find yourself subscribing to a
submission program that tricks you into believing
you are submitting your links to tens of
thousands search engines.

Yes, you can submit your URL to a FFA page, but
FFA’s usually only permit 100 or 1000 links on
their page at any one time. So, if ten thousand
people are submitting a link to an FFA page on a
daily basis, then the average life of your link
is between seven minutes and 144 minutes. I
suspect the actual number of submitters is much
higher and the results are much worse. Given
that few people surf FFA pages, the chances of
your submission being of any real value is
practically nothing!

Most of the people telling you that you can
submit your site to tens of thousands of search
engines are truly only submitting your site to
FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A
safe list is a mailing group that is signed up to
be received by people who want to submit their
own ads. Now, most safe lists have thousands of
subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the
list will receive anywhere from twenty to 140+
messages a day from the list. These messages will
be received by people only interested in promoting
their own thing who do not have the right
motivation to open, let alone read Your
Advertising. As a result, thousands of messages
go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the
value in that? There is none.

ACTIVE PROMOTIONS

Active promotions are the type that require you
to go out on a daily basis or a weekly basis and
put out your advertisements. With active
promotions, you will either place your advertising
or you will not sell your products or services.
Your choice is simple --- work or starve.

Examples of active promotions include Pay Per
Click Search Engines (PPCSE’s), Direct Email,
Ezine Advertising, Solo Ezine Ads, Newsletter
Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods
very productively, while others are destined to
drop their money into the bottomless pit of
failed Internet promotions.

PASSIVE PROMOTIONS

Passive promotions are those promotions that can
continue to provide results for you long after
you have invested the work to make them available
to the Internet community.

Examples of passive promotions include: Link
Exchanges, Articles, Ebooks, Content Exchanges
and Writing Testimonials for others.

Let’s look at articles as a solid example of my
point.

You are reading an article that I have written to
promote my own business. This article is timeless
and therefore could have been written five years
ago and still have been as valuable as it is
today.

Due to the fact that the article is timeless, it
can and will be placed in newsletters/ezines and
their accompanying online archives, on websites
and in ebooks for many more years to come.

As a result, this article will continue to serve
me well beyond the time in which I wrote it and
submitted it to publishers and webmasters for
public consumption and publication.

This is the best example I can give you of an
excellent passive promotional method.

AVOID THE MONEY PITS

Many try and even fewer succeed to conquer the
Internet and to produce their dreams of online
wealth.

My hope is that you will be one of the people who
conquer the challenges before you and to make a
nice living while working online. It will take
drive, determination, study plus trial and error,
but you can make it work for you.

Please continue to educate yourself so that you
can avoid the money pits - instead, strive to
find the money barrels. It can be done. I am
living proof.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and all links fully intact and include
the "About The Author" resource box. Thanks! :-)

Understanding the Different Methods of Offline Promotion

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

No business can survive the long run without some
form of consistent advertising. As a result, most
business owners will eventually consider using
advertising to promote their business.

The toughest part of the advertising equation is
in determining where and how to spend your
advertising dollars. If you do it wrong, you
could plunk down your entire advertising budget
and receive absolutely no return on your
investment. But, if you do it right, your
advertising could continue to bring a nice return
for years to come.

HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS

In order to make good decisions concerning how to
spend your advertising budget, you must first
have a good understanding of the different types
of advertising and promotion available and what
can be expected to be achieved by each.

· You must understand which markets the different
media's can reach.
· You must understand the demographics of the
media's consumers.
· You must understand the buying habits of the
consumers reached through the media.

WHAT OFFLINE ADVERTISING & PROMOTION MEDIA'S
SHOULD BE CONSIDERED

The media's that people think of most often are
television, radio, newspaper and magazine
advertising. Of course, these are the big boys
that big businesses use regularly.

Other methods of promotion include trade shows,
press releases, direct sales, telemarketing, word
of mouth, branding and billboard advertising.

CONSIDERING THE BIG MEDIA OUTLETS

The big boys of advertising media's generally
cost big bucks. Given certain circumstances, the
big media's can be bought for very little money.

Take for example, television, radio and
newspapers cost big bucks during their prime
times, but can be bought for pennies on the
dollar during non-primetime hours.

Television primetime is between 7pm and 10pm.
Radio primetime is between 7am and 6pm. With
newspapers, the primetime is Wednesdays and
Sundays.

If you intend to hit a media during prime time,
get ready to drop some bucks. Primetime means
that you will be able to hit more consumers
during these times. So, in most cases, a
primetime buy will enable you to reach more
people with your advertising.

Non-primetime hours can still deliver a lot of
eyes and ears to your message, and sometimes,
these off-hours can be bought for a bargain
basement price.

GETTING MILEAGE FROM EVENTS

Trade shows and press releases are more
event-driven. The trade show is the event, while
the press release generally exploits an event.

Trade shows are an exceptional tool when you deal
directly with potential sellers of your products
or services. Other shows are directed at the
consumer, and those can be very valuable avenues
for sales as well.

The press release is aimed towards gaining
attention for a business by distributing
newsworthy information about the business.

Sometimes the appearance of a business at a trade
show or other show can provide the necessary
angle for a press release. But most often, a
successful press release will actually require
more noteworthy information than the appearance
of a business at a show.

Yet, even the most mundane of information could
be spiced up to give the real air of importance
necessary to get your press release read and
printed.

The great thing about a press release is that
might permit you to get relatively inexpensive
promotion on television, radio, newspapers and
magazines; for far less than what it would cost
you to buy advertising in those same outlets.

UTILIZING A SALES TEAM

Depending on what type of business you run and
the consumers you are trying to reach, you might
find direct sales and telemarketing to be very
lucrative ways to drive sales to your business.

Both are very similar in nature. Direct sales can
be very expensive, as it requires a great
investment of time to accomodate. Telemarketing
seeks to minimize the time expenditure, but it
often leads to a smaller degree of respect and
attention.

Depending on your product or service --- and
always depending upon the people you employ to
the task --- each method will be more suited to
each business on an individual basis.

BRANDING YOUR BUSINESS

I grouped branding and billboard advertising
together in my original list for a reason. I did
this because billboard advertising serves most
businesses best by helping to support the process
of branding.

Branding is the process of establishing your
business as the supplier of a certain product or
service, or in emphasizing a certain USP (Unique
Selling Proposition) as it pertains to your
business.

If branding and USP seems to be a confusing
concept, think about Wal-Mart and their tag line:
"Always Low Prices, Always."

Think about Ford Motors, "Quality is Job One."

Think about the Visa Card, "It's Everywhere You
Want To Be."

You see, these top corporations have managed to
make their USP part of their branding.

Even if you are only competing in a local
marketplace, your USP can and should fit snugly
into your branding strategy.

NO MATTER THE MEDIA OR METHOD

Whichever method or media you should choose to
employ in your advertising and promotion, you
should become knowledgable about your market, and
the consumers reached by each media. It is
important to understand which consumers can be
reached by a certain media, and in what
quantities.

However you choose to spend your advertising
dollars, you should always track the results of
your promotional efforts. Failing to track
successes and failures will ultimately lead to
the failure of a business.

When you know whom you are trying to reach and
how you think you might be able to reach them,
you will begin to learn how to use advertising
and promotion to make your business successful.
That is a good thing --- after all, that is why
you got into the business in the first place,
isn't it?

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and all links fully intact and include
the "About The Author" resource box. Thanks! :-)

Understanding the Difference Between Marketing and Promotion

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

Are you an online marketer? Or do you simply
promote affiliate programs? Marketing is truly
the most misunderstood word in use today on the
Internet. Let me see if I can clarify this issue
just a bit.

In Marketing 101 at your local university,
marketing is actually the process of Product,
Place, Price and Promotion.

PRODUCT

No business can exist without a product or
service to sell.

In a nutshell, entrepreneurs are the people who
believe in a product, service or idea, so much
that they are willing to invest their lives into
the development of their dream.

Historically, every major corporation in the
world was started by an entrepreneur with a dream
and the drive to make it a reality.

However, there comes a time in the life of every
corporation when those who fear the gambling
nature of their founder, squash the
entrepreneurial drive that made the company a
viable concern in the first place. The
entrepreneur will either submit to the careful
nature of the stockholders, or he will be forced
to leave the company he created.

The only entrepreneurs who withstand the pressure
to move more carefully are those who have
maintained majority control over their companies.

PLACE

In the offline world, place is defined by
location. On the Internet, place is defined by
domain name and the web hosting service chosen.

Both online and offline, place can make or break
a company without respect to the quality and
value of the product, service or idea.

PRICE

Selecting a price is determined first on a basis
of whether the company wants to be seen as a
discount or a value company.

Take for example Wal-Mart and Staples.

Wal-Mart is the lead discounter in the
marketplace. Staples on the other hand is the
specialist in office supplies.

Both sell a significant number of office supplies
despite the fact that the lowest price can
usually be found at Wal-Mart. As a value dealer,
Staples can afford to charge more for their
products than Wal-Mart.

So the question for you is whether you want to
position your company as a discount or value
company.

Testing has shown that products and services can
be sold at any number of prices and still reach a
significant number of people.

The challenge of selecting the best price for
your product or service will require a certain
amount of testing.

UNDERSTANDING THE PRICING EQUATION

Let's assume we are selling a product. Let us
also assume that we know that the product can be
sold for $10 or $50. Let us also assume that if
the price dips below $10 or rises above $50, then
the product sales fall off significantly.

Our challenge is to determine the best rate at
which to sell our product.

Testing has shown us that we can sell 1000 items
a week at $10. Testing has also shown that we can
sell 500 items per week at $50. And testing has
shown that we can sell 650 items per week at $45.

At $10, our projected weekly earnings are
$10,000. When we sell the product at $50, we know
that we can earn $25,000 per week. Most
importantly, we know that we can earn $29,250
when our product is priced at $45.

With the imaginary testing we have done on our
imaginary product, we can easily see that selling
our product at $45 per item will earn us more
money over the long haul.

Thus, when we make the decision for a national
rollout of our product, then we will price our
product at $45.

Of course, this is a very simplistic analysis of
the point I am trying to make. Though simple, I
believe this analogy will help you understand the
methods of developing a product's prices.

PROMOTION

Promotion, on the other hand, is the process of
notifying the consumers for your product or
service of your availability to serve them.

Methods of promotion vary distinctly and should
be arranged to meet very specific goals.

As with product, place and price, promotion
should not be left to chance. You should test
every ad, every media, and every price point to
determine the best bang for your promotional
dollars.

HEADS UP!

If you are an online promoter or marketer, please
factor in the most important element concerning
the cost of your promotions.

What element is that? Your time!

Value your time at a certain dollar amount, and
figure in your time into the cost of your
promotional accounting.

I say this because too many online promoters lose
sight of this concept and spend 20 hours to
generate one sale while using free advertising.
Even if you rate your time at the federal minimum
wage, then you will have invested $105 of your
time for one sale that might only net you a gross
sale of $45!

ARE YOU TRULY A MARKETER OR ARE YOU JUST A
PROMOTER?

Most people who run a business on the Internet
call themselves marketers. Yet, most of these
same people are really just promoters wrapped in
the label of a marketer.

True marketers do not promote without a lot of
advance work. They spend time planning, testing
and measuring their actions and results to get
the most out of every dollar spent and earned.

Entrepreneurs finesse the art of marketing as
they build their company into a major enterprise.

If you are a promoter who does not keep an eye on
the total marketing equation, then you are bound
to fail.

If you do call yourself a marketer, then do what
a professional marketer does. Make sure that
every dollar spent is spent well. Make sure that
every dollar earned is