Use Your Website Traffic StatisticsTo Improve Your Results

Copyright © 2005, Chris Stirling

http://www.stirls.com/

You have built a great website and have started to see your traffic counter spinning up rapidly. This is good news right? Maybe it is, maybe not. You need to look deeper than just the number of visitors to your site. You need to analyze the stats for a number of different reasons. But before you dive deep into the analysis and make full use of this information, you need to understand how to interpret the data.

Your web hosting company probably provides you with basic web traffic information. The data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. There are two main stats you will notice; visits and hits.

The visit figures are the most accurate measure of your website's activity. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

So it would appear on the surface that the more visits you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

The aim when analysing your web site statistics is to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Another excellent stat is the exit page stat. This stat will show you which page your visitors are exiting your website from. This stat can help you determine effective and ineffective areas of your website. If you have what you think is a great entry page and from there you expect visitors to move onto different pages of your site you would expect the exit page stats to show this. But if you have a high exit page statistics from your entry page then you know that visitors are not navigating your entry page. This will tell you you need to adjust your entry page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.
However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

As you can see keeping a close eye on your website traffic statistics will turn your average website into a visitor friendly site. Happy site visitors means sales!

About the author:

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Chris Stirling's website is geared for people who are interested in finding an online work at home opportunity or starting a low cost or free Home Based Business. If you would like to learn more visit his website at: http://www.stirls.com

For his Top Picks Home Business Newsletter visit Top Home Biz Picks

---

** Attention Ezine Editors / Site Owners **

Please feel free to reprint these articles in their entirety in your ezine or on your website so long as you leave all links in place, do not modify the content and always include the resource boxes. Site owners, if possible, please make any links active. Thank you.

Affiliate Marketing Training – Hello! …To SIX Vacations a Year!

By Bill Schnarr

So you’ve decided to make the jump to being a fulltime affiliate marketing expert. Congratulations! Welcome to a new dot-com industry where the profits and rewards can go as high as you’re willing to take them. You know it’s important for you to receive the proper affiliate marketing training before you start your career, and maybe you’ve already signed on to a great program such as James Martell’s downloadable home study course.

But what can you expect from your new life as a successful affiliate marketer?


James Martell has been a successful affiliate marketing expert for years. He recently decided to put his skills and experience on the cutting edge of this exciting new industry to work for you, by putting out his very own downloadable training course for prospective affiliate marketers.

Now it’s easy to take a 6-12 month course from the comfort and privacy of your own home computer, and earn money while doing it.

In his own words, James recently described his experiences as a successful affiliate marketer.

“Without question, the best thing is my ability to set my own schedule,” says Martell. “I literally get up when I want to, I work on the business when I want to, I go for lunch when I am hungry, I take many breaks throughout the week, I drive my dream car when I feel like it, which is a lot, and I take at least one good break, something I call a ‘breakcation’ at least every 4-6 weeks.”

But in addition to the freedom and laid back atmosphere his new life has taken, Martell loves to travel more than anything else. Surprisingly, affiliate marketing has also facilitated his love of the open road as well.

By mixing business and pleasure, Martell has found a way to have the best of both worlds. But it wasn’t always like that. In fact, Martell confessed that the very meaning of the word vacation has changed for him over the years.

“Prior to enjoying the success I have had with affiliate marketing and publishing specialty shopping sites, my idea of a vacation was a camping trip or a road trip to my parents house for a weekend,” Martell says. “Now, I think nothing of heading to the airport for an extended weekend in Las Vegas, or taking my wife to Maui for 10 days which I have down twice in the last couple years.

“Recently, I just returned from an 18 day adventure with my wife and four kids, Adam (18), Justin (16), Shelby (14) and Victoria (9) to Disneyworld Florida and then on to a 10 day Caribbean Cruise with stops in many exotic ports of call.”

Making his trips even more impressive is the fact that Martell doesn’t even have to stop working when he’s away from home.

He can access his online business ventures from anywhere in the world, providing he has an Internet access (which he did on his Caribbean cruise). That means no unforeseen disasters when he returns from a long trip, and definitely no problems with work building up while he’s gone.

“The great thing about this type of business is all I need is a computer with an Internet connection,” says Martell. “So I can check my email and sales reports. I can find Internet cafes on cruise ships and in all the exotic places I have traveled.”

These “Exotic places” Martell is referring to include a recent trip the Caribbean, and another to the Affiliate Force marketing conference in the Bahamas, and several cruises, including a New York to Halifax cruise for the Affiliate Summit 2004.

But where else has the mixing of work and pleasure taken this self professed man of the road?

“Two trips to Maui, both spectacular,” says Martell. “Many trips to Las Vegas. Three trips to Santa Barbara, one during a three week road trip with the wife and kids, with stops in Seattle, the rugged Oregon Coast, San Francisco to see the sites and ride the cables cars, to Disneyland to visit with the mouse for a week, MGM Studios, Santa Barbara, Las Vegas and all points in between.”

Hard to believe that affiliate marketing training and some hard work has paid off so well for James Martell. He is a living example of exactly why you need the proper training yourself before you get started on your with affiliate marketing.

With all this talk of travel and success and earning potentials that are through the roof, it may be interesting to hear why the real reason James Martell loves his job so much.

“Freedom,” says Martell. “The money's great, but no matter how much you make, affiliate marketing still provides challenges. What really fires me up is the freedom that this type of business provides. The freedom to carve my own path, the freedom to make as much as you can, the freedom of working on a business you love. Freedom.”

For more information, see www.work-at-home-net-guides.com.

About The Author

Bill Schnarr is a single parent and freelance writer who works from his home in Calgary, Alberta. As well as writing about earning a living while working from home and having dozens of online and print publishing credits, you can also look for him in the latest "Chicken Soup for the Single Parents Soul" which was published in February 2005.

Empowerism

In the last few weeks I have had several people ask me to better explain Empowerism. So instead of writing each of them a detailed email I decided to post it here in my blog for all to read about this fantastic company.

Empowerism is one of the 5 great programs in thePlug-in Profit Site, and is my favourite program due to the incredible ease it is to promote and earn steady income.

I'll start off with what you really want to know - how much can you earn with Empowerism? Here is a breakdown:

(1) Matrix Commissions- You earn an instant "Fast Track Bonus" of $20 whenever someone signs up under you as a paid member- For every month that this person stays in Empowerism you get $6 per month- You also get an additional $1 per month for very person in your downline. That includes personally sponsored members and non personally sponsored members Your downline is organised in a 3x9 matrix. This means that there are 3 people on your first level, 9 people on your second level, 27 people on your 3rd level and so on, right up to 19,683 members on your ninth level! If your upline has filled each of the levels above you they may place members below you, earning you $1 per month for each member. When any of your downline sponsors a member you will also earn $1 a month from them.

(2) RSVP- You can buy a leads package for $25. This will get you 50 leads (who could potentially signup for Empowerism under you).- As orders cycle each $25 that you use to buy leads will double until it reaches $2000

(3) MVP- You can buy an advertising package for $100. This gets you a solo ad mailing to 50,000 people- After your order has cycled time you will receive $250Next, how much does Empowerism Cost?An Empowerism membership costs $24.95 for the first month and $19.99 per month thereafter.

And Finally, what do you get for your Membership with Empowerism?
- An autoresonder pre-loaded with email marketing messages
- 50 leads automatically loaded into your autoresponder each month
- Free Access to Internet Marketing Training

I am pretty new to Internet Marketing and after a year I've still got a lot to learn, but I'm feeling very happy about Empowerism. I get most of my subscribers by just promoting my Plugin Profit Site.

If you'd like to join Empowerism and have me as your caring helpful sponsor, feel free to sign up here :-)

10 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topicat your web site. People will visit your web site to read the free ebooks and may see your product ad.

2. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products.

3. Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections.

4. Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attract the people who hate ads to subscribe.

5. Publish your e-zine only on your web site. Have people subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales.

6. Sell advertising space in your product package. You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products.

7. Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses.

8. Allow people to download software or e-books from your web site at no cost. Just ask your visitors in return if they'll refer their friends to your web site.

9. Build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up.

10. Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.

Quote of the Day:"Adversity reveals genius, prosperity conceals it." -- HoraceWarm

regards,
Chris Stirling
http://www.stirls.com

-------------------------------------------
** 3 Easy Steps To Make Money Online **
Launch your very own money making
website today that's 100% ready to
take orders and pull in massive profits
for you right now...guaranteed!
Visit:http://www.stirls.com/pips.html
--------------------------------------

"The Ultimate Internet Entrepreneur"

My Review of the LAST Corey Rudl Interview -- a 150-minute recording hosted by direct marketing legend, Dan Kennedy!"

I've been listening to a 150-minute audio recording of Corey Rudl and Dan Kennedy -- the two great legends of Internet marketing AND direct marketing -- discussing how anyone can make MILLIONS of dollars using the Internet teamed up with direct mail, radio, TV, classifieds, and MORE...

... And I'm convinced you're going to find their strategic blend of offline and online marketing strategies to be as priceless as I have!

With this newly released "Ultimate Internet Entrepreneur" audio recording, you'll be a fly on the wall as you listen to Dan and Corey share their personal portfolio of winning test results from million-dollar marketing campaigns they were each part of!

You get their entire unedited conversation, including...

• How to get permission from first-time buyers to BILL THEM AGAIN, over and over, for more of the same product or service, for years to come!
  
  


• The Four-Stage Cycle that occurs every time a new marketing technology is invented -- and how you can make MILLIONS at every stage -- not just as a lucky "early adopter!"
  
  


• How RICH marketers think differently than POOR marketers! Get insight into the genius minds of Corey, Dan, and their millionaire clients -- and learn exactly how they "think" their way to wealth!
  
  


• The 2 blockbuster marketing ideas that Corey got from Dan, which made him over $100,000 in profits -- in less than 24 months!
  
  


• Amazing TRUE story: Two guys sold almost IDENTICAL products, with the SAME offer, to the SAME audience -- yet one guy made $2 million MORE... all thanks to just one simple strategy!

... and that's just for starters!

If you haven't heard of either of these marketing giants before, you should know that Corey was the recognized expert in online marketing for over a decade, with over strong>$40,000,000 in online sales (sadly, he passed away in June)...

... and Dan's made hundreds of MILLIONS of dollars for his clients, who include Weight Watchers, Amway, and the $200-million-per-year Gunthy-Renker Corporation (famous for its celebrity infomercials with Tony Robbins and Vanna White).

This audio recording contains the very same information that they only shared with their "inner circle" of multi-millionaire friends and clients... until now!

I give this audio recording the highest rating possible!

If applied properly to ANY business, the strategies revealed on these
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-- and accompanying 306 pages of supporting books,
reports, and transcripts
-- could conservatively add $10,000 per month to your bottom line!

Click here to start listening right away...

Building A Successful Networking Business Starts With Finding A Winning Company

by André Vatke


For many network marketers this business is like a religion to them. They like to argue about what company is THE BEST, about what product is THE BEST and about what compensation plan is THE BEST. The truth is that there is no ONE perfect company, there are many. And what appeals to you won't appeal to everyone. This arguing would all be quite amusing if they weren't so serious and if the topic didn't derail so many businesses in the process. Keep in mind that during the average 3.5 year career of a network marketer less than 5% ever earn over $200 per month in net profit. Only 1 or 2 percent earn significant (over $1000 per month) income. Most don't even break even.

This is a problem not with network marketing; after all we can parade success stories in front of you all day. We can also point to similar failures in other industries. No, this is ultimately a problem with the marketer. Lack of money, lack of knowledge and lack of skills are all fundamental factors in failure. What is often overlooked though, is the importance of having a good company to promote.

Understanding what it takes to find a winning network marketing program is critical, because that's where it all begins. Make a poor choice here and it will haunt your entire marketing effort. No matter how good your marketing, if you have the wrong offer for your prospects, or the wrong offer for you, you will fail. I'm sorry to be that blunt but that's simply a fact.
Realize that "network marketing" is not a commodity. Realize that a "system" is not a business in and of itself. There are a lot of scams and pseudo-scams that focus not on what's actually important in business, namely selling the product and/or service, but on the system. According to the FTC and legal precedence, this is a sure sign of trouble ahead. Just stop by the FTC's web site (www.ftc.gov) and you'll see a steady stream of scams the agency shuts down. Now, don't get me wrong, a system is a fundamental part of a good network marketing business. The question you need to ask is, "Is the system all there is to this business?"

Ever since network marketing took hold back in 1920 with Nutrilite (now a subsidiary of Amway), network marketing has ignited the dreams of countless aspiring entrepreneurs all over the world. That's because the concept is simple and as has been proven in real life to generate an enormous income over time. Today network marketing companies generate in excess of $20 Billion in annual sales in the U.S. alone.

It's the enormous income potential and the advertised ease of getting it that has given network marketing a black eye and has created very vocal opponents of the industry. Even the Federal Government has made accusations that network marketing is an illegal pyramid scheme. But network marketing has prevailed. Amway Corporation proved the key test of a legitimate business - that even the last person recruited into its networks can make money. (In a pyramid scheme, large numbers of people at the bottom end up paying money to only a few people at the top.) In doing so Amway set the precedence for what is now considered legitimate and what is considered illegal.

The Basic Principles of Network Marketing

The concept of network marketing is not only simple, it's a very viable distribution and marketing choice for certain types of businesses. It's the very reason that network marketing is such an attractive business model not only for home business entrepreneurs but for corporations as well.

The first basic principle of network marketing is that as a rule, person to person sales is more effective than TV, radio, print or direct mail advertising. Moreover, network marketing employs this method of marketing primarily with a person's warm market or the people the marketer already knows and that know him or her. Products that require a certain amount of consumer education benefit most from this method of selling.

The concept is then expanded, in that customers who are sold on a certain product can be motivated to sell it themselves, and to recruit others to become sellers as well, forming a business "network" over time.

Sellers will have an incentive to sell and to recruit others, as they'll be paid commissions both on their own sales and their recruits' sales. In other words, the larger your network, the more money you can make.

Last, but not least, success is not guaranteed. This is important because risk is inherent in any business. While network marketing is a relatively easy business it is still a business and this is something that many people lose sight of as they look for high rewards for very little effort. In the end only the best products and services, and only the best network marketers will survive in the business.

Fraud, bad press and MLM bashing in the media

The Internet has made it easier for illegal companies - mostly pyramid schemes and related scams - to get in the face of consumers as well as legitimate companies. Many of these scam artists portray themselves as honest network marketers. As a result more people are falling victim to the get-rich-quick hype of these scams and the media is reporting on it.

The FTC has also commented that the number of illegal pyramid schemes appears to be growing as a result of the easy entry made possible by the Internet. No longer to scam artists need to invest in boiler room operations. All it takes is a web host and a copy of FrontPage.

So what can you do to protect yourself and help ensure your business success? Simple: find a good reputable company to promote! Learn what makes a good company and understand that you (and your future prospects) have many options.

When you find the right company, commit yourself to marketing ethically. Steer clear of hype and earning claims. Don't talk about how much money your prospects can make and how fast with the intent to impress them. Network marketing is not a commodity. There's more to building a sustainable business than just a compensation plan. And realize that if your "greener grass" attracts your prospects to your offer, the "greener grass" will soon sway them to someone else's offer.

The number one key determining your ultimate success.

There are a lot of things to consider when choosing a network marketing company. Some of them are important and some aren't. Listen to our audio titled, "Selecting A Winning MLM Program" recorded on 6/26/2003. In this audio we cover the major things to look for in a program and also look at what some other people have said about researching a company that really won't help you. You'll find this audio in our Audio Archive on our Members Only Site.

One thing I have observed both in myself and in literally hundreds of network marketing leaders is that in order to have success, you must have passion for your product, service or companies mission. Many people join a network marketing program because they want to make a quick buck or earn a little extra income. 99% of the time this is not enough to move them to action.

Humans are lazy by nature. And in nature this makes a certain amount of sense: Conserve energy for important tasks. But in business and many other areas of our lives (health, relationships, finances, etc.) it causes us to gravitate toward doing nothing until we have to or are sufficiently motivated to do so.

I have yet to see someone succeed that was only motivated by making the next dollar. Sure, they will tell you that money is a motivator but when you really examine it, it's not the money they want, it's what the money will do for them. Even this is rarely enough to move someone into real action. It takes something more.

Every truly successful person I know, not just in network marketing, has one thing in common: they are passionate about what they do. Think about this for a moment. If you hate your job no amount of money will make you like it. Large sums of money may make it more tolerable, but you still won't like it. This is why it's so important to have a product or service that you can promote passionately. A similar thing can be said for being passionate about a company's mission or having your own mission that you can step behind 110%.

When I say "passion" I don't mean that state where you are thinking about that 5000 sq. ft. home on the lake and never having to go to work again. Dreams like this are important, but what I'm referring to is a passion that would keep you going even if there were very little money in it.

This passion will drive you to success and you will love the journey! Just be sure not to let passion compromise your ethics. Some marketers are so passionate about their product or service that they start to modify the facts about it. Remember that claims you make about your opportunity or product can be checked. Don't let your enthusiasm turn your marketing into hype. Find true passion for your business and you will find

About the Author:
André Vatke is a master marketer, business trainer and lifetime member of Who’s Who In Business. He is the President and Founder of Leaders Club and author of hundreds of articles and audios. He is co-author of the Leaders Club Network Marketing Training Series of professionally recorded Audiobooks which feature concentrated training on the most important topics affecting your business today.

Honest and Legitimate Home Business

We have been involved with and on the "cutting edge" of Internet
Work At Home for several years and own
http://www.stirls.com.

We have investigated and researched most all the legal online work
at home opportunities.

Unfortunately we have NEVER been able to locate a LEGITIMATE
company on the Internet who will actually pay you a salary or
hourly fee to work out of your home doing assembly, data entry or
typing.

Your best hope is to locate an honest and legitimate Home Business
Opportunity. One of the best we've found is a company called SFI.
This company has been in business and online since 1998 and is a
BBB member and also part of the U.S Chamber of Commerce

If you are dedicated and consistant in your work habits...you can
actually "work off" the minimal investment that is required. The
fee is only $29.95 and has a 30 day 100% Money Back Guarantee.

Go to the following for information:

http://www.stirls.com/sfi-freetrial

Chris Stirling
http://www.stirls.com

--------------------------------------
** 3 Easy Steps To Make Money Online **
Launch your very own money making website today
that's 100% ready to take orders and pull in massive
profits for you right now...guaranteed! Visit:
http://www.stirls.com/pips.html
--------------------------------------

10 Sizzling Offers That Sell Like Crazy

One of the best way to increase your sales is to offer
your potential customers a special o.ffer. It could be
trial offers, discounts, purchase awards, etc. Below
are ten sizzling offers you could use to sell your
products like crazy.


1. You could offer your potential customers a f.ree
sample of your product. If the sample proves what
you claim, there is a high chance they will buy it.


2. You could give your potential customers a free
trial of your product or service. Tell them you won't
bill them for 30 days.


3. You could o.ffer your potential customers a rebate
after they buy your product or service. They will feel
they are getting a good deal.


4. You could offer your potential customers a monthly
payment plan. Tell them they can pay for your product
or service with three easy monthly payments.


5. You could reward your potential customers if they
b.uy a specific number of products. Tell them if they
b.uy 3 or more products, they will get one free.


6. You could reward your potential customers if they
spend over a specific dollar amount. Tell them if they
spend over $100, they get a 10% discount.


7. You could hold a holiday sale for your potential
customers. Tell them everything on your web site is
discounted up to 50% on Thanksgiving Day.


8. You could hold a buy one get one free sale for your
potential customers. Tell them if they buy one product,
they get another product for free at the same value.


9. You could hold a special $1 sale for your potential
customers. They'll come to your web site to buy your
product for only a dollar, but may buy other products.


10. You could offer your potential customers a bonus
coupon when they buy one of your products. It could
be a coupon for another product you sell.

Quote of the Day:

"Hope is itself a species of happiness, and, perhaps, the
chief happiness which this world affords." -- Samuel Johnson

Warm regards,

Chris Stirling
http://www.stirls.com

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** 3 Easy Steps To Make Money Online **
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that's 100% ready to take orders and pull in massive
profits for you right now...guaranteed! Visit:
http://www.stirls.com/pips.html
-------------------------------------------------------

Don't Plan Your Business If You Plan to Fail!

Copyright © 2005, Chris Stirling

http://www.stirls.com

So you have a great idea for a profitable online business. Before
you can do anything with your business, be sure that you have a
plan before. This is not the time to "pick it up as you go". These
are some basic things that should be included in your business plan.

The first part of your plan must consider your target market. The
target market is the customers that you expect to see visiting your
site. For example will your product be more appealing to college
students or single moms? Your plan should clearly state who is
your target market?

Once your target market is established you need to research the
various methods for advertising online to advertise where your
target market will see it. You should become educated about search
engines and how they work since each one is different. Also be sure
that you know how to submit your site to search engines. You should
be prepared to spend a small amount of money on advertising, but
the profits that you will gain from the advertisements will prove
to be money well spent.

When advertising consider the competition for your business. Visit
sites that are advertising similar businesses as yours. Find out
the cost, and how they are marketing their business. Finds out the
pros and cons of their business and try to improve your business
based on their flaws. When you are advertising and checking out the
competition you need to think about pricing. Pricing can play a big
role in the success of your product since selling a product well
below the average price may lead customer to think that there is a
problem with the product or that it is not of the best quality.
However, pricing items too high could also detour customers.
See what your competition is charging for their products or
services.

Finally you will need to consider the different methods of payment
that you will accept. By not accept credit cards, you should be
ready to give up half if not more of your sales. If you decide to
accept credit cards will you use a merchant account or will you use
a third party credit card processing centre? Both will help you get
started and the third party processing centre will handle all of
the business so you don't have to. You should decide which you will
use and also if you will accept checks or money orders. It is
essential to have a secure server when taking credit cards.

These few things will help your online business to become a great
success and also provide you with peace of mind knowing that you
have thoroughly thought about and planned for the opening of your
online business.

About the author:

---

Chris Stirling's website is dedicated to help YOU start your own profitable business on the Internet within the next 24 hours... To learn more, visit:
http://www.stirls.com/

Visit his Home Based Biz Blog http://www.stirls.com/blog

---

** Attention Ezine Editors / Site Owners **
Please feel free to reprint this articles in their entirety in your ezine or on your website so long as you leave all links in place, do not modify the content and always include the resource boxes. Site owners, if possible, please make any links active. Thank you.

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"If a window of opportunity appears, don't pull down the shade.
-- Tom Peters

To Your Success!

Chris Stirling
http://www.stirls.com

10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the
customer. You could follow-up with a "thank you"
email and include an advertisement for other products
you sell. You could follow-up every few months.


2. You could upsell to your customers. When they're
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.


3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.


4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.


5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.


6. You could cross promote your product with other
businesses' products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.


7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.


8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.


9. Sell gift certificates for your products. You'll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.


10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.

Quote of the Day:

"Never talk defeat. Use words like hope, belief, faith,
victory." -- Norman Vincent Peale

Warm regards,

Chris Stirling
http://www.stirls.com

--------------------------------------
** 3 Easy Steps To Make Money Online **
Launch your very own money making website today
that's 100% ready to take orders and pull in massive
profits for you right now...guaranteed! Visit:
http://www.stirls.com/pips.html
--------------------------------------

Today's Feature Work At Home Business: SFI

Our mission is - To assist you in your search for an honest and legitimate Internet Home Job or Work At Home Business. To help you make money from your Internet business or add to your work at home job by using cost effective marketing techniques. What others make complicated - we make simple! Thanks to our thousands of
subscribers, we're making it work.

Every month we feature a Work at Home Business that recieves top reviews from our subscribers.

Today's Feature Work At Home Business:

***** Strong Future International *****
http://www.stirls.com/sfi-secrets

SFI, Strong Future International, offers individuals from all backgrounds and careers the opportunity to start their own home-based business ... One that
you can run from the comfort and convenience of your own home, on your own time and only work the hours you want.

This is a business that allows you to participate, and profit, on a full or part-time
basis where the earning potential can be unlimited. SFI is extremely stable, streamlined and can be very lucrative.

Have a quick look at SFI's Comp Plan:
https://www.sfimg.com/Reference/content/CompPlan/TNet/swf.jsp

SFI also has the best training and support network on the Internet today. With SFI you are never left in the cold. You are assigned to a team and a "Team Leader" mentors you until you're ready to mentor your own referrals.

Here's What SFI Offers You:

1. The business model for making a lucrative income either full or part time;

2. Free Training and Support;

3. Your website and hassle free -- completely set up by SFI;

4. Access to the Internet's Best Marketers;

5. A wealth of information concerning marketing your SFI Business from home.

We only ask that you bring a willingness to learn and a desire to succeed and be willing to represent SFI with dignity and pride. You don't even need to sell anything. You basically refer people to your website and let SFI take it from there.

SFI is the number one home-based business on the Internet and, ... for good reason, it works.

Get started FREE today and watch for $585 worth of valuable online marketing materials.
http://www.stirls.com/sfi-secrets

Dedicated to YOUR Success,
Chris Stirling
http://www.stirls.com

"Learn how to make a life-changing income of $100,000 to $250,000 with your Internet business... even if you're a computer dummy!"

Review By Chris Stirling:

"The Insider Secrets to Marketing Your Business on the
Internet" by Corey Rudl

I've just finished reading the brand-new 2005 version of Corey Rudl's top-selling Internet marketing system, "The Insider Secrets To Marketing Your Business On The Internet," and frankly, I'm overwhelmed by the huge amount of critical wealth-building information he's managed to pack into these two hefty binders and 3 CDs!

But I guess I shouldn't be surprised; after all, when the box containing these materials showed up at my door, it weighed in at over 10 pounds!

That's 10 pounds of the most comprehensive marketing strategies, test results, case studies, tools, and ideas for generating a life-changing income online (from $1,000s to over $1 million) you're ever likely to read!

I'm talking about information like...

Step-by-step advice for starting your own Internet business in as little as 48 hours!

How to build a top-selling web site... for less than $100!

Where to find hot products to sell (in 20 minutes or LESS)!

100s of FREE and cheap online tools, resources, and software

How to get 1,000s of qualified NEW visitors to your web site... for FREE!

How to class=yellow>get #1 rankings in the search engines and get tons of FREE traffic from the "Big Guys" like Google!

Secrets to writing sales copy that can increase sales by up to 400% (or MORE)!

And much more!

If you're unsure who Corey is, you should know that he's been a recognized expert in online marketing for a decade now. Not only has he generated $40,000,000 in online sales, his sites also attract 450,000 visitor a week!

What's really great about Corey is that he can show ANYONE how to have a wildly profitable Internet business (that takes just a few hours each day to run)...

... even if you're an absolute computer dummy!

And if you already have an Internet business, he can help YOU, too. The advanced sections of his system show you how you can increase your sales by 400%... 700%... even as much as 1,000%!

I give Corey's system the highest rating possible! Its 1,300+ pages of step-by-step lessons contain the exact SAME tested and proven fast-growth strategies he has personally used to generate over $40 million in online sales -- starting on a shoestring budget!

And it's the SAME SYSTEM that literally 1,000s of his students have used to drive "truckloads" of cash out of the Internet.

I strongly urge you to check out Corey's wealth-building system as soon as possible! Click here for a FREE preview.

Close Your Wallet & Take a Good Look!

You really have to SEE this to believe what you'll get Free!

This might BE... the PERFECT solution if you've been
thinking of making money online, but at this point in time,
maybe you aren't ready, willing OR able, to create an online
business of your own. It just might NOT get any easier than
this...Here's why......

Stone Evans, "The Home Biz Guy", has agreed to set you up
with your very own *customized* Online Business Package... .
FREE! You'll need a domain and hosting -- but you can even
get that at no cost!

It Gets Even BETTER!

EVERY package includes a personalized website, especially
designed to promote Hand-Picked selections of some of the
TOP Internet marketing products online. Your site will ALSO
include a WHOPPING Built-in e-mail Follow-Up System WITH a
Pre-Written 400-DAY, email auto-responder campaign.

Build Your Own Guru-Size List of Subscribers!

But the BEST Part is this: Stone does all the set-up work,
customizing and even up-loading your website... he does that
FREE! You've got to SEE this to believe it. Take a good look
cuz here's what your site will look like when it's finished:

http://www.pluginprofit.com/demo

ALL you see will be working on YOUR behalf, INCLUDING the
affiliate links AND the email subscription form. This is a
Professional Online Business Package that could take some
people *months* to create and set-up, yet Stone will set-up
your website at NO cost --the labor is FREE!

Stone normally finishes each site within 24 hours....but iF
you hesitate, you may need to allow an extra day or two, due
to the tremendous demand that we expect to continue, for
this opportunity. Stone is just "ONE guy" and he'll be
setting up each website request, one AT a TIME.

So.....how do you get started? Follow the steps on this
page: http://www.pluginprofit.com

Once you get there, just follow the 3 quick and easy steps
that Stone needs you to complete. Then Stone can get to work
setting up and personalizing your NEW online business!

Don't you see people all around you making money online? Now
YOU can get in on the Gravy Train ==> *regardless* of
experience level: No HTML. NO uploading. NO payment links.
NONE of that to discourage you with!

LOOK ==> There's More!

Stone will even show you how to *promote* your new site
Step-by-Step, using FREE and/or paid promotion techniques.
This is it. It's YOUR chance to create an online cashflow as
quickly and easily! No excuses left!

Here's that link again:

http://www.pluginprofit.com


Sincerely,

Chris Stirling
http://www.stirls.com


P.S. This deal is very hard to top. It might NOT remain
free. Hurry -- before Stone decides to sell his business
packages! This could cost you a small fortune IF you had to
hire a webmaster --- Grab your New Business NOW!:
http://www.pluginprofit.com

Today's Feature Work At Home Business: Four Point Moms

Our mission is - To assist you in your search for an honest and
legitimate Internet Home Job or Work At Home Business. To help you
make money from your Internet business or add to your work at home
job by using cost effective marketing techniques. What others make
complicated - we make simple! Thanks to our thousands of
subscribers, we're making it work.

Regularily we feature a Work at Home Business that recieves top reviews from our subscribers.

Today's Feature Work At Home Business:

***** Four Point Moms*****
http://www.stirls.com/fourpointmoms


What are you looking for in a home business?

http://www.stirls.com/fourpointmoms

*To Set Your Own Hours?
*To Have More Time With Your Family?
*To Get Paid Well for Your Own Hard Work Without Any Office Politics?
*To Have an Ethical Partnership With a Supportive Network of Moms?
*To Have a Deeper Meaning and Sense of Purpose About Your WorkLike Helping the Environment?
*Helping Others?
*To Have Financial Peace of Mind?

We at FourPointMoms are independent home business owners who have partnered together in mutual respect for the purpose of mentoring others and developing home business leaders. We have teamed up with a reputable partner company with a solid track record of success. Your best source for detailed information on our team is our national conference call. Just Request More Information and one of our representatives will contact you by phone within 24-48 hours so that you may participate in a FREE, detailed, LIVE overview of our business. Thankfully, this informational call is designed to help you better learn about us without any hype or exaggerated claimsjust the facts.

http://www.stirls.com/fourpointmoms

What We Don't Do

*NO Selling
*NO Large Investment
*NO Inventory
*NO Need to Deliver Products
*NO Billing or Complicated Paperwork
*NO Financial Risk
*We are Proud to Represent a Company that Believes the Truth is Always Good Enough.

We Endorse...Safety, Quality, and Integrity.
We Enjoy...Meaningful, Flexible work.
We Promote...Environmental Awareness and Home Safety.
We Offer...A Risk-Free 120-Day Trial Run of the Business.

http://www.stirls.com/fourpointmoms

FourPointMoms
1710 6th St.
Peru IL 61354

To Your success
Chris Stirling
http://www.stirls.com

Your Home Business: Turning Pennies into Dollars

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

Henry Ford taught us that to simplify the
manufacture of automobiles, that the best way to
do so was to install the assembly line. That one
change revolutionized the auto manufacturing
industry permitting the industry to build cars at
a cost whereas the average person could afford to
buy one.

The lesson we should take from this is that
having the ability to improve the process of
getting the job quicker and cheaper, without
compromising the quality of the job being done,
will help catapult the person who simplified the
process to the top of his/her field.

Pennies saved in your home business can turn into
dollars at the end of the day, and dollars can
quickly multiply into hundreds or thousands of
dollars over time.

Doubt me if you will, but let me ask you a
question. Do you think a saving of two fifths of
a penny could make any real difference in the
profit margin of a home business? Of course
the right answer is "it depends on how many
transactions are done in a year, utilizing the
savings of the two fifths of one penny."

You only have to think back a couple of decades
to really appreciate this question. Do you
remember the nut that lived and died in a Las
Vegas hotel room? You know the one who was a
billionaire, and was so worried about germs that
he died of starvation? If you guessed Howard
Hughes (1905-76), pat yourself on the back.

Now Howard did not make all of his money on his
two fifths of one penny. He did however make a
ton of money from his two fifths of one penny. It
seems Howard owned a can manufacturing company.
And one day, Howard's team figured out how they
could make one minor change in the design of
their food can to reduce the amount of tin
necessary to make a single can.

As the story goes --- if my memory serves me
correctly --- the reduction in tin usage equaled
a saving of two fifths of one penny per can.
Howard --- being the really smart businessman
that he was --- decided that he would not be so
greedy as to keep all of the savings for himself.
What Mr. Hughes did do was to keep half of the
savings for himself, and give the other half
to his customers. The incredible thing about Mr.
Hughes decision is that by saving his customers
an extra one fifths of one cent per can, he
managed to take more market share away from his
competition --- netting his company an additional
and substantial portion of the total market share
in the canning industry.

Let us return our thoughts to your home business.
Have you ever gotten the feeling of excitement
--- when you read something or thought of
something --- that you could not wait to
implement this new idea? This could be one of
those moments...

In every home business, there are certain
processes that we do over and again. Sometimes it
may be possible to trim the time or expense of a
process which in turn will add pennies or dollars
to your bottom line. If it is a process that you
do hundreds or thousands of times per month, then
your savings will multiply into hundreds or
thousands of dollars in monthly savings.

Imagine what running a home business was like
BEFORE the computer...

Before the personal computer, we had to hand type
all letters and invoices. Now, we can setup a
letter or invoice that we send out quite often,
and we can save it in our word processor so
that when we need to use it again, we can print
it quickly and efficiently. There is no longer a
need to type the document again from scratch.

The computer has simplified our business
communications and has provided us the
opportunity to reduce our costs of doing business.

Think about all of the other processes that the
computer has enabled us to do for far less
expense than what we could in the past.

In this case, the computer is a tool that permits
us to save time and money.

So, my challenge to you is to begin examining the
processes in your own home business and look for
ways in which you can save yourself time and
money. It is far better for you to contemplate
on this matter than it is for me to do so for
you. Simply put, you know your business better
than anyone on the planet does. Therefore, you
are in a better position than anyone to find
those extra dollars that will decrease your costs
and increase your profits.

The extra pennies and dollars you could extract
from your business could spell the difference
between success and failure for your home
business enterprise.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and all links fully intact and include
the "About The Author" resource box. Thanks! :-)

Understanding the Different Methods of Online Promotion

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

Did you realize there are only three types of
online promotion?... This statement may seem odd
and even untrue in your mind, but I am speaking
in more general terms than you might be thinking.

Let me explain.

The three types of promotion are Junk, Active and
Passive promotions.

JUNK PROMOTIONS ARE MONEY PITS

Junk promotions are those that seem to produce
results, but by their very nature are really only
illusionary promotions.

For example, let me begin with FFA (Free For All)
pages. You might find yourself subscribing to a
submission program that tricks you into believing
you are submitting your links to tens of
thousands search engines.

Yes, you can submit your URL to a FFA page, but
FFA’s usually only permit 100 or 1000 links on
their page at any one time. So, if ten thousand
people are submitting a link to an FFA page on a
daily basis, then the average life of your link
is between seven minutes and 144 minutes. I
suspect the actual number of submitters is much
higher and the results are much worse. Given
that few people surf FFA pages, the chances of
your submission being of any real value is
practically nothing!

Most of the people telling you that you can
submit your site to tens of thousands of search
engines are truly only submitting your site to
FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A
safe list is a mailing group that is signed up to
be received by people who want to submit their
own ads. Now, most safe lists have thousands of
subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the
list will receive anywhere from twenty to 140+
messages a day from the list. These messages will
be received by people only interested in promoting
their own thing who do not have the right
motivation to open, let alone read Your
Advertising. As a result, thousands of messages
go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the
value in that? There is none.

ACTIVE PROMOTIONS

Active promotions are the type that require you
to go out on a daily basis or a weekly basis and
put out your advertisements. With active
promotions, you will either place your advertising
or you will not sell your products or services.
Your choice is simple --- work or starve.

Examples of active promotions include Pay Per
Click Search Engines (PPCSE’s), Direct Email,
Ezine Advertising, Solo Ezine Ads, Newsletter
Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods
very productively, while others are destined to
drop their money into the bottomless pit of
failed Internet promotions.

PASSIVE PROMOTIONS

Passive promotions are those promotions that can
continue to provide results for you long after
you have invested the work to make them available
to the Internet community.

Examples of passive promotions include: Link
Exchanges, Articles, Ebooks, Content Exchanges
and Writing Testimonials for others.

Let’s look at articles as a solid example of my
point.

You are reading an article that I have written to
promote my own business. This article is timeless
and therefore could have been written five years
ago and still have been as valuable as it is
today.

Due to the fact that the article is timeless, it
can and will be placed in newsletters/ezines and
their accompanying online archives, on websites
and in ebooks for many more years to come.

As a result, this article will continue to serve
me well beyond the time in which I wrote it and
submitted it to publishers and webmasters for
public consumption and publication.

This is the best example I can give you of an
excellent passive promotional method.

AVOID THE MONEY PITS

Many try and even fewer succeed to conquer the
Internet and to produce their dreams of online
wealth.

My hope is that you will be one of the people who
conquer the challenges before you and to make a
nice living while working online. It will take
drive, determination, study plus trial and error,
but you can make it work for you.

Please continue to educate yourself so that you
can avoid the money pits - instead, strive to
find the money barrels. It can be done. I am
living proof.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and all links fully intact and include
the "About The Author" resource box. Thanks! :-)

Understanding the Different Methods of Offline Promotion

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

No business can survive the long run without some
form of consistent advertising. As a result, most
business owners will eventually consider using
advertising to promote their business.

The toughest part of the advertising equation is
in determining where and how to spend your
advertising dollars. If you do it wrong, you
could plunk down your entire advertising budget
and receive absolutely no return on your
investment. But, if you do it right, your
advertising could continue to bring a nice return
for years to come.

HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS

In order to make good decisions concerning how to
spend your advertising budget, you must first
have a good understanding of the different types
of advertising and promotion available and what
can be expected to be achieved by each.

· You must understand which markets the different
media's can reach.
· You must understand the demographics of the
media's consumers.
· You must understand the buying habits of the
consumers reached through the media.

WHAT OFFLINE ADVERTISING & PROMOTION MEDIA'S
SHOULD BE CONSIDERED

The media's that people think of most often are
television, radio, newspaper and magazine
advertising. Of course, these are the big boys
that big businesses use regularly.

Other methods of promotion include trade shows,
press releases, direct sales, telemarketing, word
of mouth, branding and billboard advertising.

CONSIDERING THE BIG MEDIA OUTLETS

The big boys of advertising media's generally
cost big bucks. Given certain circumstances, the
big media's can be bought for very little money.

Take for example, television, radio and
newspapers cost big bucks during their prime
times, but can be bought for pennies on the
dollar during non-primetime hours.

Television primetime is between 7pm and 10pm.
Radio primetime is between 7am and 6pm. With
newspapers, the primetime is Wednesdays and
Sundays.

If you intend to hit a media during prime time,
get ready to drop some bucks. Primetime means
that you will be able to hit more consumers
during these times. So, in most cases, a
primetime buy will enable you to reach more
people with your advertising.

Non-primetime hours can still deliver a lot of
eyes and ears to your message, and sometimes,
these off-hours can be bought for a bargain
basement price.

GETTING MILEAGE FROM EVENTS

Trade shows and press releases are more
event-driven. The trade show is the event, while
the press release generally exploits an event.

Trade shows are an exceptional tool when you deal
directly with potential sellers of your products
or services. Other shows are directed at the
consumer, and those can be very valuable avenues
for sales as well.

The press release is aimed towards gaining
attention for a business by distributing
newsworthy information about the business.

Sometimes the appearance of a business at a trade
show or other show can provide the necessary
angle for a press release. But most often, a
successful press release will actually require
more noteworthy information than the appearance
of a business at a show.

Yet, even the most mundane of information could
be spiced up to give the real air of importance
necessary to get your press release read and
printed.

The great thing about a press release is that
might permit you to get relatively inexpensive
promotion on television, radio, newspapers and
magazines; for far less than what it would cost
you to buy advertising in those same outlets.

UTILIZING A SALES TEAM

Depending on what type of business you run and
the consumers you are trying to reach, you might
find direct sales and telemarketing to be very
lucrative ways to drive sales to your business.

Both are very similar in nature. Direct sales can
be very expensive, as it requires a great
investment of time to accomodate. Telemarketing
seeks to minimize the time expenditure, but it
often leads to a smaller degree of respect and
attention.

Depending on your product or service --- and
always depending upon the people you employ to
the task --- each method will be more suited to
each business on an individual basis.

BRANDING YOUR BUSINESS

I grouped branding and billboard advertising
together in my original list for a reason. I did
this because billboard advertising serves most
businesses best by helping to support the process
of branding.

Branding is the process of establishing your
business as the supplier of a certain product or
service, or in emphasizing a certain USP (Unique
Selling Proposition) as it pertains to your
business.

If branding and USP seems to be a confusing
concept, think about Wal-Mart and their tag line:
"Always Low Prices, Always."

Think about Ford Motors, "Quality is Job One."

Think about the Visa Card, "It's Everywhere You
Want To Be."

You see, these top corporations have managed to
make their USP part of their branding.

Even if you are only competing in a local
marketplace, your USP can and should fit snugly
into your branding strategy.

NO MATTER THE MEDIA OR METHOD

Whichever method or media you should choose to
employ in your advertising and promotion, you
should become knowledgable about your market, and
the consumers reached by each media. It is
important to understand which consumers can be
reached by a certain media, and in what
quantities.

However you choose to spend your advertising
dollars, you should always track the results of
your promotional efforts. Failing to track
successes and failures will ultimately lead to
the failure of a business.

When you know whom you are trying to reach and
how you think you might be able to reach them,
you will begin to learn how to use advertising
and promotion to make your business successful.
That is a good thing --- after all, that is why
you got into the business in the first place,
isn't it?

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and all links fully intact and include
the "About The Author" resource box. Thanks! :-)

Understanding the Difference Between Marketing and Promotion

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

Are you an online marketer? Or do you simply
promote affiliate programs? Marketing is truly
the most misunderstood word in use today on the
Internet. Let me see if I can clarify this issue
just a bit.

In Marketing 101 at your local university,
marketing is actually the process of Product,
Place, Price and Promotion.

PRODUCT

No business can exist without a product or
service to sell.

In a nutshell, entrepreneurs are the people who
believe in a product, service or idea, so much
that they are willing to invest their lives into
the development of their dream.

Historically, every major corporation in the
world was started by an entrepreneur with a dream
and the drive to make it a reality.

However, there comes a time in the life of every
corporation when those who fear the gambling
nature of their founder, squash the
entrepreneurial drive that made the company a
viable concern in the first place. The
entrepreneur will either submit to the careful
nature of the stockholders, or he will be forced
to leave the company he created.

The only entrepreneurs who withstand the pressure
to move more carefully are those who have
maintained majority control over their companies.

PLACE

In the offline world, place is defined by
location. On the Internet, place is defined by
domain name and the web hosting service chosen.

Both online and offline, place can make or break
a company without respect to the quality and
value of the product, service or idea.

PRICE

Selecting a price is determined first on a basis
of whether the company wants to be seen as a
discount or a value company.

Take for example Wal-Mart and Staples.

Wal-Mart is the lead discounter in the
marketplace. Staples on the other hand is the
specialist in office supplies.

Both sell a significant number of office supplies
despite the fact that the lowest price can
usually be found at Wal-Mart. As a value dealer,
Staples can afford to charge more for their
products than Wal-Mart.

So the question for you is whether you want to
position your company as a discount or value
company.

Testing has shown that products and services can
be sold at any number of prices and still reach a
significant number of people.

The challenge of selecting the best price for
your product or service will require a certain
amount of testing.

UNDERSTANDING THE PRICING EQUATION

Let's assume we are selling a product. Let us
also assume that we know that the product can be
sold for $10 or $50. Let us also assume that if
the price dips below $10 or rises above $50, then
the product sales fall off significantly.

Our challenge is to determine the best rate at
which to sell our product.

Testing has shown us that we can sell 1000 items
a week at $10. Testing has also shown that we can
sell 500 items per week at $50. And testing has
shown that we can sell 650 items per week at $45.

At $10, our projected weekly earnings are
$10,000. When we sell the product at $50, we know
that we can earn $25,000 per week. Most
importantly, we know that we can earn $29,250
when our product is priced at $45.

With the imaginary testing we have done on our
imaginary product, we can easily see that selling
our product at $45 per item will earn us more
money over the long haul.

Thus, when we make the decision for a national
rollout of our product, then we will price our
product at $45.

Of course, this is a very simplistic analysis of
the point I am trying to make. Though simple, I
believe this analogy will help you understand the
methods of developing a product's prices.

PROMOTION

Promotion, on the other hand, is the process of
notifying the consumers for your product or
service of your availability to serve them.

Methods of promotion vary distinctly and should
be arranged to meet very specific goals.

As with product, place and price, promotion
should not be left to chance. You should test
every ad, every media, and every price point to
determine the best bang for your promotional
dollars.

HEADS UP!

If you are an online promoter or marketer, please
factor in the most important element concerning
the cost of your promotions.

What element is that? Your time!

Value your time at a certain dollar amount, and
figure in your time into the cost of your
promotional accounting.

I say this because too many online promoters lose
sight of this concept and spend 20 hours to
generate one sale while using free advertising.
Even if you rate your time at the federal minimum
wage, then you will have invested $105 of your
time for one sale that might only net you a gross
sale of $45!

ARE YOU TRULY A MARKETER OR ARE YOU JUST A
PROMOTER?

Most people who run a business on the Internet
call themselves marketers. Yet, most of these
same people are really just promoters wrapped in
the label of a marketer.

True marketers do not promote without a lot of
advance work. They spend time planning, testing
and measuring their actions and results to get
the most out of every dollar spent and earned.

Entrepreneurs finesse the art of marketing as
they build their company into a major enterprise.

If you are a promoter who does not keep an eye on
the total marketing equation, then you are bound
to fail.

If you do call yourself a marketer, then do what
a professional marketer does. Make sure that
every dollar spent is spent well. Make sure that
every dollar earned is put to good use. Market
well so that when the people of the next
generation look at your life, they will see a
fine example of a successful entrepreneur that
they will strive to emulate.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and all links fully intact and include
the "About The Author" resource box. Thanks! :-)

Tracking Offline Advertising Success by Measuring ROI

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

The great promise of online advertising has
always been that advertisers will now be able to
effectively track the successes and failures of
their online advertising efforts. This promise
has been met.

Yet, for those of us who still employ offline
promotions and advertising methods, we must
consider the various ways in which we can
effectively track our results in the old-world
media.

TRACKING RESULTS BEFORE THE INTERNET AGE

How long has it been? Ten Years? Believe it or
not, it has been less than ten years since the
Internet went mainstream.

Companies still utilize the same methods to track
results as they did before we laid our hopes on
the Digital Superhighway.

TV advertisers ask you to call extension X. Radio
advertisers offer you additional savings if you
tell them you heard it on XYZ radio station. In
newspapers and magazines, advertisers suggest you
clip the attached coupons.

Why do you think advertisers employ these tactics?

Simple. They need to know what advertising is
bringing customers in the front door and to their
cash register.

By understanding what advertisers are bringing
them customers and dollars, they have a better
understanding of where to spend their next wave
of advertising dollars. Additionally, they can
do a side-by-side comparison of their Advertising
Return on Investment (ROI) to determine which
method brings them the most percentage of return
per dollar spent.

UNDERSTANDING HOW WE SHOULD MEASURE

The truth is that we really do need to know how
people are deciding to visit and buy from our
business establishment.

Some consider this idea silly or even a waste of
their valuable time. Far too many people, who
think of tracking in this fashion, end up
searching for a job at some point in their
future. Unless pure dumb luck is on the side of
the business owner, a business simply cannot
survive if it does not track the effectiveness of
its advertising.

Somehow, some way, a business owner or his
marketing staff must look at their advertising
and promotion budgets, and look at their
advertising mediums and find a way to know which
is doing the job for them and which is not.

DISCOVERING WHAT MOTIVATES OUR CUSTOMERS

Somehow, we must get our customers to tell us how
they found us and what ad motivated them to come
in and purchase our product or service.

Everyday, businesses motivate their customers to
tell them how they learned of them by having the
customer call a certain extension, offer them an
additional discount to tell them which
advertisement they had heard, or to offer them a
coupon to use.

Others motivate their customers to tell them how
they had learned of their business by offering a
very specific product in their advertising. They
know that if someone shows up at their business
to buy a certain product, then they will know how
the person had heard of their business.

This is why you should make your radio
advertising focus on a different promotion than
your newspaper advertising. Different mediums
should focus on different leader pieces so that
you can see which medium provides the best
results.

UNDERSTANDING WHY WE SHOULD MEASURE RESULTS

We measure advertising results so that we can
learn how to not waste our money and to learn how
to get the most bang for our advertising dollar.

Return On Investment or ROI is the key
measurement utilized to determine the value of
our advertising.

It is best to show in an example how ROI is
measured.

Cost of Newspaper Advertising: $150
Number of Items Sold As a Result: 60
Retail Price of Individual Item: $ 10
Profit on Individual Item: $ 3

Gross Income on Items Sold: $600
Gross Profit on Items Sold: $180

In this example, you have spent $150 to make
$180. Your ROI is 120%.

Cost of Radio Advertising: $ 300
Number of Items Sold As a Result: 50
Retail Price of Individual Item: $ 20
Profit on Individual Item: $ 6

Gross Income on Items Sold: $1000
Gross Profit on Items Sold: $ 300

In this example, you have spent $300 to make
$300. Your ROI is 100%.

Utilizing these two examples, you can quickly
discern why and how we are calculating ROI.

Now, some people would consider both to be good
investments of their advertising dollars. In
fact, many believe that so long as their
advertising generates enough sales to break even
as the radio example did, then they consider the
investment to have been in their future rather
than their present. So long as you do not lose
money on the transaction, then you should at least
be willing to continue with the advertising
medium that was used.

However, over time, you might find that the
newspaper advertising will continue to provide
the 120% ROI. If that is the case, then your
newspaper advertising should take more of a
center stage in your advertising efforts so that
you can develop more profits which can be used to
increase your dollar investment into your
advertising.

WELCOME TO THE WORLD OF TRACKING YOUR OFFLINE
PROMOTIONS

With this introduction, you should now have
available to you the knowledge necessary to
introduce tracking into your marketing efforts.
Those who take the time and effort to advertise
and track their results will benefit more than
you can imagine.

Truth be known, a single person with a dream
today started every big corporation in the world
many years ago. Each of these corporations grew
from a fledgling operation to a economic
powerhouse by tracking and tweaking their
Advertising ROI.

Every corporation and small business who will
remain in business through the long term will be
tracking their advertising and promotional
efforts today. It is an investment into their
future success. If you make the same kind of
investment of time and cash resources, you too
will be making an investment in your future
success.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and all links fully intact and include
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Starting Your Home Based Business on a Shoestring Budget

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

Whether seeking a supplemental income or a
full-time income, many folks have undertaken the
task to discover a viable home based business
solution to meet their personal needs.

For most folks who contemplate a home business, a
low-cost or no-cost solution is not only nice,
but also very necessary. Many also seek to find a
home business that will permit them to maintain
their regular day job in order to protect their
base income.

Taking the cautious approach to a home based
business and keeping one's job during the
start-up period is often a very good decision. By
maintaining one's job, one can maintain the
health of their personal finances while
permitting their home business grow healthy and
strong.

Fortunately, most home based businesses can be
started with little or no cash, can be maintained
on a shoestring budget, and can be operated
successfully with only a part-time investment.

One day, the business will be strong enough to
support itself and its owner. When that time
comes, it will make good sense for the business
owner to leave his or her outside job to dedicate
more time to growing and maintaining their new
thriving home based business. You will know when
that time has finally arrived.

The nature of a home based business makes it easy
and very realistic for most folks to take the
plunge into home business ownership.

Yet, many folks put off starting their own home
based business, because they have the
misconception that they will have to risk
thousands of their own hard-earned dollars at
start-up. Then later, if their business fails,
they fear they may be forced to take out a second
mortgage on their house just to stay out of
bankruptcy.

Are you one of these folks? Do you let your fears
of failure keep you from reaching for your dreams?

If so, then allow me to introduce you to a few
home business ideas that you can start for less
than $100 and can be started and operated very
profitably as a part-time business.

THE LIFEBLOOD OF ALL SUCCESSFUL BUSINESSES

First of all, let me advise you to search out a
business model that will deliver steady and
repeat business. It is the one thing --- above
all others --- that will assure that your company
can survive the test of time.

HOME-BASED MAIL ORDER:
Home-based mail order is a good example of how
one can quickly grow a home business income. Mail
order is a low cost start-up business that can be
launched for around $100 USD.

With proper planning, your home-based mail order
business will not require up-front inventory
purchases. In the mail order business, it is not
uncommon to rely upon drop-shippers for product
fulfillment services.

By utilizing drop-shippers, we can sell the
products, collect the money and then purchase the
products from the wholesale outlet. The wholesale
outlet will then put a return address for your
company on the product packaging and deliver the
product directly to your customer.

Your primary expense in the mail-order business
is advertising. Classified advertising tends to
be a relatively inexpensive form of advertising
with thousands of outlets available to the small
business owner.

WHOLESALE BUSINESS:
Buy low --- sell high. You can acquire high
quality, top-of-the-line merchandise for a
fraction of the retail cost. Starting a wholesale
business would require a Wholesale Dealers
Directory as your source for merchandise. You can
find a Wholesale Deales Directory by using any
search engine to look up the term.

AUCTIONS:
Auctions can be an excellent source for buying
cheap and selling high. Both government auctions
and Internet auctions can lead to some excellent
profit opportunities. Auctions are an excellent
tool for both acquiring and selling merchandise.

MAKE AND SELL YOUR CRAFTS:
Crafts are a hot seller at country fairs, swap
meets or anyplace where people gather. Make your
own crafts and sell them for a tidy profit!

SELLING INFORMATION:
Selling information by mail is another good
example of an inexpensive home based business
start-up. One can gain the resale rights to
information for usually about $50 USD. Other
costs will include printer cartridges, paper and
postage. There are plenty of free classifieds
sites on the Internet, in which to successfully
advertise your information.

WRITE INFORMATIONAL BOOKLETS:
Write and publish your own informational
booklets; sell them at a high price! All you need
is a little know-how, a printer, paper and
stamps. This is a GREAT home business idea! You
can also sell the resale rights to others, for
extra profits. In this age of the Internet, you
may also take advantage of the fact that selling
information is one of the most profitable
endeavors one can pursue online.

OFFICE SERVICES:
Offer office services for hire in your local
paper. You'll be surprised at the amount of
regular office business that can be gleaned from
one little classified ad. Word processing, typing,
accounting, data entry, proofreading,
transcription, promotional letters and
newsletters. All these tasks can be accomplished
right from your own home office.

AVON REPRESENTATIVE:
Yes, Avon's been around for eternity, hasn't it?
Then it's not such a bad prospect as a home based
business, is it? I once knew a woman who did so
much business as an Avon rep. that she had people
calling her and knocking at her door wanting to
order products at all hours of the day and night!
Once you are an established Avon representative,
you, too, will turn a good profit.

CONCLUSION:
On your search for the ideal home based business,
try not to get caught up in any scams that will
run off with your money. There are thousands of
scam artists out there just waiting for the
next sucker to come along. Remember, if it sounds
too good to be true, then it probably is. Just
use your good judgement and invest wisely in
proven methods of earning extra income.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and al links fully intact and include
the "About The Author" resource box. Thanks! :-)

Promoting Your Business with Copper Wire? Think Again! Copyright © Stone Evans, The Home Biz Guy http://www.PlugInProfitSite.com/main-7882So many people launch their first or second business with the misconception that they can survive without advertising. It is their fear of failure that almost single-handedly assures theirfailure. They fear spending the money that they need to get and keep their business running during those early years of their operation.Let’s face it, when you start in business, money is usually pretty darn tight. So, you must figure out how to get off the ground without throwing your money down the drain. Every single red cent is important enough to hang onto with a tight fist.NOW IS NOT THE TIME TO REINVENT COPPER WIREI am reminded of an old joke a friend used to tell about himself.My friend had always told me that both he and his brother were the inventers of copper wire. He insisted that the two of them were fighting over a penny one day and managed to stretch it out into the first strand of copper wire known to mankind.Indeed, now is not the time to try to reinvent copper wire.ADVERTISING IS A NECESSARY COMPONENT OF A SUCCESSFUL BUSINESSThe point of advertising is to notify your customers of the existence of your business. It is necessary to tell people that you are in business and to tell them what products and services you are offering.Unless people know that you are offering a certain product or service at a certain price, no one will knock upon your door to buy your wares.If you fail to attract customers and dollars, your business will die. Therefore, advertising is a must for the success of your business. Sure, word of mouth can take you places, but it can only take you so far. Advertising is designed to pick up where word of mouth leaves off.ATTRITION IS A DEFINITE FACTOR TO CONSIDERAttrition is a factor in all businesses. A business is able to pick up so many customers and dollars on every advertising or promotion venture. Yet, a certain portion of your old and new customers and dollars will drop off over time.You simply cannot rest on your laurels. You must continue to generate new business and new dollars or your business will die.EZINE PUBLISHING DELIVERS A GOOD EXAMPLE OF COMMERCIAL ATTRITIONIf you have ever published an online ezine, then you will have seen attrition first hand.You can spend all week advertising your ezine and note that your efforts have generated for example 500 new subscribers. Yet, by the end of the week, your subscriber base has only climbed by 250 subscribers. What went wrong?Well, this is how it works. Keep in mind this is only an example to make my point, but if you have ever published an ezine, then you will know I am right on the money with this observation.In one week:· 500 people sign up for the first time.· 40 of those people unsubscribe after the very first issue because they do not like the content.· 30 people quit after the first issue because their only purpose in subscribing in the first place was to get the freebie you had offered to new subscribers.· 30 of those people unsubscribe because they do not remember subscribing to the ezine in the first place.· 80 email addresses bounce due to ISP email filters.· 20 people bounce because they did not pay theirInternet bill.· 35 people have simply changed their email addresses without submitting a change of address to you.· 15 people have quit the Internet altogether.In the final analysis, 100 of your new subscribers, or 20% of your newcomers are gone after one week. Another 150 subscribers were long-time subscribers who are gone for other reasons.If you make the mistake of stopping your advertising, your ezine list will eventually wind down to one subscriber --- you. In our example, 150 long-time subscribers disappear every week, and there is nothing you can do to stop it. You must absolutely keep a fresh flow of new subscribers coming into the ezine in orderto stay ahead of the attrition curve.STAYING AHEAD OF THE ATTRITION CURVEAn ezine or a business, what is the difference? Not much. Your business will suffer the same fate as the ezine if you do not advertise. I don’t know how to make it any more clear than this.Yes, you must be careful not to throw your money away on advertising that does not generate results. But you cannot afford to throw the baby out with the bath water.Carefully, pick your advertising, study your results, and put your money back into what is working for you.In conclusion, you must decide. Do you want to advertise your business, or do you want to watch your business die? The decision is yours and yours alone. Well, what are you going to do?About The Author:--------------------------------------------------Stone Evans Will Personally Build A Money Making Website Just For You That's 100% Ready To Take Orders And Pull In Massive Residual Profits Today!Get All The Exciting Details And Signup Now At: http://www.PlugInProfitSite.com/main-7882--------------------------------------------------NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article and all links fully intact and include the "About The Author" resource box. Thanks! :-)

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

So many people launch their first or second
business with the misconception that they can
survive without advertising. It is their fear of
failure that almost single-handedly assures their
failure. They fear spending the money that they
need to get and keep their business running
during those early years of their operation.

Let’s face it, when you start in business, money
is usually pretty darn tight. So, you must figure
out how to get off the ground without throwing
your money down the drain. Every single red cent
is important enough to hang onto with a tight
fist.

NOW IS NOT THE TIME TO REINVENT COPPER WIRE

I am reminded of an old joke a friend used to
tell about himself.

My friend had always told me that both he and his
brother were the inventers of copper wire. He
insisted that the two of them were fighting over
a penny one day and managed to stretch it out
into the first strand of copper wire known to
mankind.

Indeed, now is not the time to try to reinvent
copper wire.

ADVERTISING IS A NECESSARY COMPONENT OF A
SUCCESSFUL BUSINESS

The point of advertising is to notify your
customers of the existence of your business. It
is necessary to tell people that you are in
business and to tell them what products and
services you are offering.

Unless people know that you are offering a
certain product or service at a certain price, no
one will knock upon your door to buy your wares.

If you fail to attract customers and dollars,
your business will die. Therefore, advertising is
a must for the success of your business. Sure,
word of mouth can take you places, but it can
only take you so far. Advertising is designed to
pick up where word of mouth leaves off.

ATTRITION IS A DEFINITE FACTOR TO CONSIDER

Attrition is a factor in all businesses. A
business is able to pick up so many customers and
dollars on every advertising or promotion
venture. Yet, a certain portion of your old and
new customers and dollars will drop off over time.

You simply cannot rest on your laurels. You must
continue to generate new business and new dollars
or your business will die.

EZINE PUBLISHING DELIVERS A GOOD EXAMPLE OF
COMMERCIAL ATTRITION

If you have ever published an online ezine, then
you will have seen attrition first hand.

You can spend all week advertising your ezine and
note that your efforts have generated for example
500 new subscribers. Yet, by the end of the week,
your subscriber base has only climbed by 250
subscribers. What went wrong?

Well, this is how it works. Keep in mind this is
only an example to make my point, but if you have
ever published an ezine, then you will know I am
right on the money with this observation.

In one week:

· 500 people sign up for the first time.
· 40 of those people unsubscribe after the very
first issue because they do not like the content.
· 30 people quit after the first issue because
their only purpose in subscribing in the first
place was to get the freebie you had offered to
new subscribers.
· 30 of those people unsubscribe because they do
not remember subscribing to the ezine in the
first place.
· 80 email addresses bounce due to ISP email
filters.
· 20 people bounce because they did not pay their
Internet bill.
· 35 people have simply changed their email
addresses without submitting a change of address
to you.
· 15 people have quit the Internet altogether.

In the final analysis, 100 of your new
subscribers, or 20% of your newcomers are gone
after one week. Another 150 subscribers were
long-time subscribers who are gone for other
reasons.

If you make the mistake of stopping your
advertising, your ezine list will eventually wind
down to one subscriber --- you. In our example,
150 long-time subscribers disappear every week,
and there is nothing you can do to stop it. You
must absolutely keep a fresh flow of new
subscribers coming into the ezine in order
to stay ahead of the attrition curve.

STAYING AHEAD OF THE ATTRITION CURVE

An ezine or a business, what is the difference?
Not much. Your business will suffer the same fate
as the ezine if you do not advertise. I don’t
know how to make it any more clear than this.

Yes, you must be careful not to throw your money
away on advertising that does not generate
results. But you cannot afford to throw the baby
out with the bath water.

Carefully, pick your advertising, study your
results, and put your money back into what is
working for you.

In conclusion, you must decide. Do you want to
advertise your business, or do you want to watch
your business die? The decision is yours and
yours alone. Well, what are you going to do?

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and all links fully intact and include
the "About The Author" resource box. Thanks! :-)

Networking Your Home Business within Circles of Influence

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

When you need an auto mechanic or an air
conditioning repairman, where do you turn for
help? Sure, some people turn to the yellow
pages. But most will turn to friends and family
and ask if they know of anyone who can do the
work.

The best place for your business to be positioned
is to be the business on the tips of the tongues
of the people asked to make the referral.

THE 300 RULE

Preachers, funeral directors and people in a few
other professions have learned "the 300 rule"
through their own personal experience.

"The 300 rule" states that the average person
knows 300 people on a friendly level. Wedding
planners tend to make reservations for 300
guests. Funeral directors tend to need to make
room for 300 mourners. You get the idea.

DOODLING WITH CIRCLES OF INFLUENCE

Imagine your circle of friends, family and
acquaintances, a.k.a. your circle of influence.
Now, draw your circle of influence as a circle on
a blank piece of paper.

Next, contemplate the people in your parents'
circle of influence. Some people who know your
parents also know you. Therefore, you will share
some influence with the people your folks know.
Now draw your parents' circle of influence on your
piece of paper.

Your circle and your parents' circle will
intersect in one area, although the larger
majority of the two circles will not intersect.
If you are like most people, the two circles on
your page at this point looks very similar to the
MasterCard logo.

Now imagine drawing a page full of intersecting
circles, each circle representing the circle of
influence of the people who are within your own
circle of influence. Imagine trying to
encapsulate an accurate rendering of where your
circle and the circle of your friends will
actually intersect.

Some circles will share a large area of space,
while others will barely cover one another.

Actually, you can only imagine at this point what
your piece of paper will look like. The actual
layout of the circles imagined in this analogy is
simply too overwhelming for the mind to
comprehend.

THE BIG PICTURE

300 multiplied by 300 equals 90,000. By using the
analogy of doodles in the previous section, the
average person can actually network with up to
90,000 people! Even factoring in the overlap,
one can still probably network with 50,000 people
through their own circle of influence!

Simply amazing, isn't it?

HERE IS THE SECRET TO YOUR SUCCESS

There are 300 people on this planet whom you have
a reasonable amount of influence. Take advantage
of this fact. Make darn sure that every person
within your own circle of influence KNOWS that
you are in business for yourself, and make sure
they understand what your business offers.

When your friend is asked to make a referral,
they will recommend you.

PASSIVE VERSUS ACTIVE REFERRAL NETWORKING

When people ask your friends for a referral and
your friend mentions your business, that is
passive referral networking.

Active referral networking is when you can get
your friends go directly to their friends and say
"Hey, I have a friend who just started a
business. If you are in need of what he offers or
you know someone who will need his services,
would you please give my friend a call or make
the referral to his business?"

If you can get even a portion of the people in
your own circle of influence to actively refer
your business, then you have built the foundation
to build an advertising campaign even more
effective than the average local television
advertising campaign.

Think about that for a moment.

Most people only dream of reaching 50,000
potential customers with their television
advertising dollars. You now have the knowledge
to reach 50,000 people without spending a single
penny.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and all links fully intact and include
the "About The Author" resource box. Thanks! :-)

Keeping Your Email Box Organized & Ready for Business

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

Learning how to get the most organization from
your email software is very likely the most
important skill you can learn to conduct a
successful online home business.

There are three primary email applications on the
market that folks use to manage their incoming
POP3 email. Those three are:

· Microsoft Outlook Express
· Eudora
· Netscape Mail

In order to get the most from your email
software, there are three key processes that you
should learn. These processes are concerned with
data organization, saving time and email database
management.

SET UP EMAIL FOLDERS

Organization is key to any emails that you intend
to save. Having 2000 emails in one folder is a
sure-fire road map to confusion and lost
communications and information.

You are the best judge as to how to organize your
email into topics that provide an easy method of
retrieval of the information when you need it
most.

Fortunately, the primary email browsers make it
easy to organize your information. By allowing
you to create folders within your email software,
you can file specific emails into folders
dedicated to the topic of the email.

To create new folders:

OUTLOOK EXPRESS: 1. Click File - Folders - New ---
alternatively, you may also right click an item
in the Folder window --- and then type in the
name of your new folder. Highlight the folder
above where you would like your new folder
to be placed, and then click OK.

EUDORA: Click on Mailbox - New --- or right click
on Eudora in the folders window and then click on
New. When the window opens, type in the name of
your new mailbox and click OK. If you want to
create a folder to place other mailboxes into,
click the checkbox before clicking OK.

NETSCAPE MAIL: Click File - New Folder. Then from
the drop-down menu, select the folder that you
wish to be the folder directly above your new
folder, before clicking OK.

FILTERING EMAIL

Email filters are a tool to help you save time
and frustration. Have you ever lost an incoming
email under the deluge of email coming into your
mailbox? With filters, you can direct the
important email or not-so-important email into
certain pre-ordained folders.

As part of the war against spam, most ISP's use
filters every day in an attempt to keep the spam
out of your mailbox. In fact, I even use filters
to sort my incoming mail trying to catch the spam
my ISP missed.

Don’t be fooled into thinking you need some
special software to filter your email. Setting up
filters is actually quite easy.

To setup email filters:

OUTLOOK EXPRESS: Click on Tools - Message Rules -
Mail. A wizard will open to help you create your
new email filters. Just follow the instructions
provided to direct mail based on certain criteria
into certain folders.

EUDORA: Click on Special - Make Filter. Once
again, just follow the instructions in the Filter
wizard.

NETSCAPE MAIL: Click on Edit - Mail Filters. Then
click on New in the wizard. Once you click on
New, you will be taken to a new wizard window.
Follow the instructions here, then when you are
done, click on OK. This will return you to the
first window where you will set up the sorting
order of your filter.

CLEANING AND COMPRESSING YOUR MAIL DATA

This is an important part of your email
management. When you no longer need an email, it
should be deleted. When you first delete an
email, your software will send the email to the
Trash Bin. Your email is not actually deleted
until you first empty your trash bin.

Emptying your trash bin compresses the mailboxes
from where the email was originally filed. This
is absolutely paramount to the protection of your
email data. If you go too long between
compressing your email data, then your email data
could become corrupted and you might need
assistance in recovering your email data.

Even after you have emptied your trash,
Compressing Folders is a recommended step to
prevent other data corruption. Once you
understand that an email does not actually move
from one folder to another until the folder is
compressed, then you can better appreciate this
advice.

As an example, when Email A comes into your main
Inbox, the data connected to Email A appears in
two files. One file contains the header and body
of the email. The other file contains only the
email header information.

When an email is moved from one folder to the
other, only the header information is actually
moved. The body information will not be deleted
from the original folder until which time the
original folder is compressed.

This explains the purpose of emptying the trash
AND compressing folders. If the email was simply
moved from the Inbox to another folder, then
emptying the trash is not enough. The original
placement of the email is not actually removed
from the file that contains the body information
until the message has been designated for
compression.

To empty your trash:

OUTLOOK EXPRESS: Click on Edit - Empty 'Deleted
Items' Folder. To compress the remaining folders,
click on Tools - Options, then click on the tab
for Maintenance. Then click the button that says,
"Clean Up Now". Once the compression is completed,
click OK.

EUDORA: Click Special - Empty Trash. To compress
the remaining items that need compression, then
click on Special - Compact Mailboxes.

NETSCAPE MAIL: Click on File - Empty Trash
Folder. To compress the mailboxes, click on File
- Compress Folders.

I cannot stress enough how important it is that
you utilize the tools for emptying the trash and
compressing the mail folders. Protecting your
email data on a regular basis is good practice
for avoiding disaster in your mailbox.

So many of us rely upon our email software to
keep our online business running smoothly. Once
you master the tools provided in your email
software, your online business will run smoothly
also.

Let me share one important lesson I l've learned
about computer software. One should never be
afraid to try new things. Learning how to get the
most out of your software relies upon your
willingness to dig in and learn how to use it.

Once you learn how to use your software to its
full potential, then your life will be greatly
simplified and your effectiveness will be
dramatically improved.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
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Is a Home Business Right for You?

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

Every morning as people wake up and make the
commute to work, many dream of the day when they
will finally work for themselves. Every time the
boss lets someone know that they must give up
their weekend plans for the good of the company,
people contemplate the benefits of being the
owner of their own business.

Are you one of these people?

If you are, it is important to ask yourself some
very important questions before you make the
uncertain leap into self-employment.

Many dream of the benefits of home business
ownership, but few take into account the
sacrifices that must be made to bring the dream
to fruition. Please don't make this mistake
yourself.

You must approach home business ownership with
your eyes wide open. Ask yourself the important
questions, and more importantly, answer your own
questions openly and honestly.

AN IMPORTANT CONSIDERATION

Are you the type of person who relishes every
chance to gather around the water cooler for
social interaction?

If so, then home business ownership may not be
the right decision for you.

Instead, if you feel that you can be quite
content sitting alone at your desk; speaking only
to clients and really minding your own home
business, then you might have what it takes to
succeed as a home business entrepreneur.

If you feel at ease with your own company and
don't need a dozen coworkers milling around your
desk, then you, too, could savor the freedoms
that will allow you and your family, to live the
lifestyle you know you want and deserve.

THE KEY TO HOME BUSINESS SUCCESS

Self-motivation is the key to success when you
start a home-based business. You need to possess
the ability to push yourself ahead. Your drive
and determination will be reinforced with every
new sale.

The level of success that you will achieve
greatly depends on the time and effort you are
willing to plow into your new home business. Your
organization, planning and marketing skills, will
all be put into practice when you embark on your
liberating journey from employee, to being your
own boss. In fact, you will be the wearer of many
hats and gain a wealth of business experience
along the way, when you finally make that
commitment to work at home.

YOUR SUCCESS RESTS ENTIRELY UPON YOUR OWN
SHOULDERS

You will now be the boss. Are you truly able to
work independently? Do you have the drive; the
tenacity, to persevere with your home based
business? Will you be able to invest the
necessary time to nurture it, to watch it grow
and see it through, from germination to full,
glorious bloom? When you're the boss, you are
responsible for the success of your home
business, from A to Z, from disappointments to
victory.

When you work at home, it will empower you to
achieve many things you were unable to do when
you were stuck working for that tyrant boss.
Remember him? He's the guy that wouldn't let
you take time off when your baby was sick...the
same guy that called you in to work on
Thanksgiving Day.

A home business means that you can take good care
of your family and make money from home,
simultaneously. You will have the best of both
worlds! Just think--no more dirty laundry piling
up--you can do it while you work. No more
scurrying around at the last minute searching for
a babysitter either. And no more worrying about
getting fired; you'll be the boss!

IN CONCLUSION...

Stay positive and focused on your home based
business, even if, when sales aren't up to par,
you get occasional negative remarks or derogatory
comments from people with stuffy, dead-end jobs.
Ignore their cutting words and bear in mind that
success is the best revenge! Keep your admirable,
positive attitude at the forefront and show them
what you're made of!

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and all links fully intact and include
the "About The Author" resource box. Thanks! :-)

How to Win the Advertising and Promotion Game

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

I am certain that, as a business owner, you have
often entertained the question as to how much to
spend and where to spend your advertising
dollars. For most small business owners, these
questions can add to the headaches suffered in
the course of normal everyday operations of their
business.

THERE ARE NO SIMPLE ANSWERS

The how much to spend and where to spend it
questions have no easy answers.

Depending on your type of business, many people
suggest that the *how much* should be equal to
anywhere from 4% to 10% of your gross receipts.

The quandary is that a business cannot survive
without a fresh flow of incoming customers. But,
a business can seldom generate a fresh stream of
customers without spending money to get the word
out about their business.

THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING

Have you ever paid for advertising and sat back
to await the fresh flow of customers, only to
find yourself sitting and sitting and then
sitting some more?

Don’t feel bad about that. It has happened to
many of us before.

See, knowing where to spend the advertising money
is not enough to get the job done.

Where to spend the money only begins to highlight
the other issues connected with advertising:

· Marketing Plan
· Advertising Strategy
· Headlines, Ad Copy and Visual Presentation
· Tracking the Success of Your Advertising
Campaigns

THE MARKETING PLAN

The Marketing Plan is used primarily to identify
your own products and services, costs, strengths,
weaknesses and the strengths and weaknesses of
your competitors.

To learn more about constructing your own
marketing plan, visit the Small Business
Administration website for a comprehensive
study of the elements of a Marketing Plan:
http://www.sba.gov

ADVERTISING STRATEGY

It is important to understand what you expect to
gain from your advertising.

Do you simply wish to get your name known so that
when your customer will need you, they will think
of you first? Or, do you wish to get your
customers in your front door on Saturday?

Do you want your customers to come in and take a
look around to discover the next object that they
cannot live without? Or, do you want them to come
in and buy a specific widget?

Do you hope that enough people will come in to
buy enough products or services to pay for your
single ad? Or, do you expect to gain a lifelong
customer who will help pay for your advertising
over the course of several years?

When you know what you want, then you will better
understand just how to do it.

HEADLINES, AD COPY AND VISUAL PRESENTATION

You might be surprised how many business owners
put out advertising without regard for the
quality of the sales pitch or presentation. The
quality of your distribution outlet or the amount
of money you spent to get there will do little
for you if the advertising vehicle is a junker.

Test all of your advertising materials in smaller
markets before blowing your advertising bank roll
on it. You must absolutely know the value of your
advertising before putting large sums of money
behind it.

TRACKING THE SUCCESS OF YOUR ADVERTISING CAMPAIGNS

Tell your customers to save another 10% when they
tell you they heard or saw your ad in
such-and-such location. Suggest that they can
register to win a free widget if they fill out a
form and have them to tell you how they heard of
your business. Advertise a specific widget in
your ad and track the sales of that widget.

It does not matter how you track your advertising
--- just make sure you do it!

IN SUMMARY

The ideal way to spend your advertising budget is
to buy a rifle with a high-powered scope and to
only shoot your targets in the light of day.

If you are not tracking your advertising, then
you are shooting a pellet gun without an attached
scope, with blinders on, and shooting in the dead
darkness of night.

Even with a bigger gun, the blinders in the dark
constitute the single largest mistake made by
advertisers. If you are unable to track your
advertising to learn what is working well, what is
working somewhat, and what is a money pit, then
you are condemned to repeat your mistakes over
and again.

By relying only on gut instinct, you may be
choosing to spend more money in the money pit and
to lose all of your money in the process.

When you get down to the nuts and bolts of making
money from your advertising, you should plan,
prepare, track and study your results. You must
have factual information on which to base your
advertising decisions. When you are making the
right advertising decisions, then making money
from your business might just come easy.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
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How to Stay Focused on Your Home Business Goals

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

When you are the owner of a home business, you
will find hundreds of distractions that vie for
your time, energy and focus.

Common distractions include: children, family,
friends, neighbors, pets, phone calls, mail,
household chores, video games, television,
neighborhood children, visitors, and so many more.

As an owner of a home based business, you must
always remember your purpose in bringing your
profession home. What was your reason for wanting
to own a home business? Was your goal to work
from home so that you can share in the lives of
your children? Was your goal to be out from under
the rule of a tyrannical boss? Was your goal to
have the freedom to work when it is convenient
for you? Was your goal to make tons of money
working for yourself?

Here's a few good tips that will help you stay
focused on your home business:

TIP #1:

Whatever your reason for going out on your own,
you must keep your reason in the forefront of
your mind. If you forget your reason for starting
your own home business, you will not be working
for yourself for long. It is far too easy to let
circumstance drive your activities --- and when
circumstance is in the driver's seat, you are
more likely to crash and burn.

TIP #2:

Remember --- your own business is a lot like a
real job. Some people go to work to play, some go
to socialize, and others --- most often those who
are paid in a commission or tip environment
--- go to work to work and to make money. When
you work for yourself, your salary is directly
proportional to your productivity. Therefore,
wouldn't it make sense to stay focused on getting
as much done in as short of a period as possible?

Go to work to work and to make money. Leave
playtime and recreation for when your workday has
ended.

TIP #3:

When you are dealing with family in the course of
your workday, it is important to schedule your
activities as much as possible. With small
children, you must take time when you must, but
you should also work hard to make sure you
dedicate a specific number of hours to your
workday.

With older children, it is much easier to tell
them that you will be working between the hours
of x and y. Your children and your friends must
understand that certain hours of your day are
devoted to the activities of your business.

TIP #4:

Don't permit your friends and extended family to
run over you. Many people get the blind idea that
if one works from home then they are not actually
working.

Well-meaning people may try to fill your doorway
to bring advice about getting a real job. Others
may simply believe that if you are at home, then
you are fair game for chitchat and socialization.

You must stand firm. You must make certain your
friends and family understands that when you are
working, then you ARE working! If they wish to
socialize with you, then they need to do it
during the hours that are not dedicated to your
home business.

You are the only one who can stand up for you.
Your friends and family will seldom be able to
appreciate your dedication to your home business,
unless you make the effort to make sure that they
have the same respect for your business that you
do.

TIP #5:

You should allot a certain portion of your day to
email and to regular mail. For example, allot one
hour in the morning and one hour in the afternoon
to handling your written communications.

Unless you dedicate certain times to the handling
of these communications, you will soon find
yourself on the downward slope of decreased
productivity.

TIP #6:

When you find yourself spending too much time
doing non-productive activities, then you should
seriously consider finding a third-party service
provider who will assist you in those
non-profitable business activities.

As an example, you might be in the mail-order
business. You might believe that your time is
best spent writing ad copy and setting up your
advertising, but you find yourself spending far
too much time taking care of your books to take
care of your advertising in the manner that you
should. In this event, it might make more sense
to hire a bookkeeper to handle your financial
records for you.

CONCLUSION:

In the end, the success of your home business is
entirely and completely reliant upon you and the
decisions that you make.

You had your reasons for deciding to start your
own home based business. You must always keep
your reasons in the forefront of your mind. You
must always be able to rely upon your own self
and your dedication to the success of your
business.

Your friends and family might be annoyed that
they cannot come visit upon their own whim, but
when success comes to you and your business, they
will better appreciate you for putting your foot
down when necessary.

Success is within your reach, if only you can
stay focused on your goals. You must decide to
reach for your goals, and then, you must have the
discipline necessary to reach them.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and all links fully intact and include
the "About The Author" resource box. Thanks! :-)

How to Measure Advertising Success Online

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

It is easy for me to tell you that you need to
track the success of your online advertising. It
is also easy for me to tell you that you must do
so in order to know which of your advertising
is helping you to make a profit, to break even,
or to break the bank. Far too many advertisers
get caught in the online money pits in an effort
to develop their online business.

DON’T BE AFRAID

I also know that when I say these things, some
people get spooked. People get spooked because
although they might run an online business, they
may not understand the technology that keeps
their business running.

Let’s face it.

More people are learning how to design and
develop their own web pages. In fact, software has
been created to help them do so rather easily.

But when it comes down to the more complex
technologies such as web logs, database
technology, and web programming, most people
just freeze up and fail to make an informed
decision.

Some will turn to a programmer with hopes that a
programmer could save their online business, and
many will get burned by their personal
programmers. When a programmer burns a webmaster,
the cost can be very high. And at the end of the
day, the programmer may leave the webmaster with
a broken web site.

The only real choices left to most webmasters is
to learn how to install pre-made scripts on their
own, or to keep their websites technologically
simple. *Technologically simple* often fails to
help the webmaster find the success that he or
she so fervently desires.

UNDERSTANDING THE NATURE OF PRE-MADE SCRIPTS

Web software is often very simple in its
installation, so the webmaster really should not
fear it.

All one needs to install their own pre-made web
scripts (software) is an online web site file
manager or optional FTP software. They will also
need the ability to change the *permissions* on
the files on their web server.

When downloading scripts for installation on your
server, the file may come in .zip, .tar, or .gz
format. Each of these are variations on the
compressed / zipped file format. There are
many utilities available for unzipping files. One
such utility is WinZip which can be found at:
http://www.winzip.com

Most scripts, once downloaded and unzipped, may
appear in text format with extensions such as
.php, .cgi, .pl or .cfg.

Most of these files can be read as plain text in
an application like NotePad. Occasionally, the
file will be in a binary format which cannot be
read with a text editor.

The files which can be read in a text editor are
often written in the Perl or PHP programming
languages.

While most of the scripting will seem like
Chinese to you, you will be able to pick out
certain sections that can be read and understood
easily.

If the application also contains a .cfg file,
this is your configuration file that can usually
be changed to reflect your own personal needs or
desires for the operation of the software.

NEXT STEP, UPLOAD THE FILES TO YOUR SERVER

Most of these web applications will have a
readme.txt file included with it. If it does,
please read it. If it does not, don’t worry, this
section is for you.

You must upload the files to your server as plain
text. If you are using FTP to upload the files,
then you must tell your software to upload the
files in ASCII format. If you are using your web
file manager, then the files will automatically
upload correctly.

Once the file is on your server, then you must
change the file permissions.

Files with the extensions .php, .cgi, or .pl are
executable files and there permissions must be
set to 755. Files with the extensions .cfg, .txt,
or .html must have their permissions set to 644.
Files and folders that will be written to must
have their permissions set to 777. Files with no
extensions can be classified as any of the above,
so check the readme.txt file.

755 defines an executable file. 644 defines a
read-only file. And 777 defines a writable file.

Once the files are on your server and the
permissions are set correctly, the application
you have placed on your server should work for
you just fine.

LOCATING PRE-MADE SITE TRACKING SCRIPTS

Probably one of the best resources for locating
pre-made scripts is: http://www.cgi-resources.com

If after reading this article you still fear the
task of installing a pre-made script on your
server, then you might seriously consider
remotely hosted site tracking software. If
you opt for this route, be sure to buy the pro
version of the software offered. If you don’t
choose the paid version, you might find your own
competitors having access to your site tracking
data! That should not be an acceptable option to
you.

THE PURPOSE OF SITE TRACKING

With site tracking software running on your
server, you can review how many people came to
your website and what URL’s they might have used
to find your website. You can also see where your
visitors have come from, when they came, how long
they were on your site, at what page they entered
and left your site, and much more.

This is the kind of information that will help
you to determine with some certainty how
effective your advertising is and how profitable
your advertising can be.

Operating without tracking data is tantamount to
operating a business with the intent purpose of
failing.

I truly want you to succeed with your online
business. I know deep down in my heart that the
more people who find success online, the greater
my own chances for remaining profitable over
the long haul. *A rising tide floats all ships.*

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Now Today At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and all links fully intact and include
the "About The Author" resource box. Thanks! :-)

How to Maximize the Value of Your Time

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com

How is your business doing? Is it growing,
stagnating or losing ground? If your business is
not growing, it could be the result of a poor
business idea or plan, a lack of advertising, or
the mismanagement of your business’ resources.

Let’s face it. Running a successful business
enterprise is not the easiest thing to accomplish.

Your struggles could be the result of factors
beyond your own control or factors within your
control --- your own actions and decisions.

FACTORS OUTSIDE YOUR OWN CURRENT CONTROL

If your business is stagnating or dying, there
are several factors that could be the cause of
your current financial discomfort:

· Your local economy could be suffering
stagnation or negative growth.
· Your competition might be fiercely competing
for your customer base.
· The building, into which you have signed a
lease, might be seen by local residents as the
home of businesses that fail, so they will not
support you until you have proven your long term
viability.
· You could be in a terrible location and trapped
by your lease.

FACTORS WITHIN YOUR OWN CONTROL

On the other side of the coin, there are several
more factors that could be causing you pain that
are well within your control:

· You are not spending enough time planning for
the future of your business.
· You are not spending enough time or resources on
developing and distributing good advertising.
· You do not have enough staff available to fill
incoming orders or to serve interested customers.
· You are simply mismanaging your financial or
human resources.

THE MOST ABUSED HUMAN RESOURCE IN MOST BUSINESSES

By watching the activities of many small business
owners, one has to ask themselves if the business
owners are masochistic?

Source: www.dictionary.reference.com
MASOCHISTIC - adj : 2. The deriving of pleasure,
or the tendency to derive pleasure, from being
humiliated or mistreated, either by another or by
oneself.
3. A willingness or tendency to subject oneself
to unpleasant or trying experiences.

How is it that I can even venture to suggest this
definition fits the behavior of many small
business owners?

Simple. Small business owners often submit
themselves and their families to the demands of
their business. Sometimes to the detriment of
those involved in their lives.

Of course, one could argue that the small
business owner is sacrificing his or herself for
the long-term benefit of their families and
themselves.

Well, one could argue that. And in some cases,
the argument would be true. In other cases, the
argument would not even remotely be true.

THE DANGER IN FAILING TO UNDERSTAND THE VALUE OF
YOUR OWN TIME

The deadliest consequence in any business is the
owner’s failure to understand the value of his or
her own time. Even a thriving business can die
under the weight of an owner who does not place
the proper value on his or her own time.

Some owners work long hours for little return
because they do not understand their own value.
Some of these owners will eventually quit their
business for a job that could provide a higher
living wage. Others, while thriving, may keep
themselves doing tasks that can be and should be
done by others. Sometimes, the business owner
wants to believe that he or she alone can do
the task, or they want to do the things they most
enjoy.

In the end, these folks fail because the
important tasks that should have been done for
the purpose of growing the business or meeting
the demands of the business have gone undone. The
business collapses because they did not take care
of the most important facets of their business.

PLANNING, GOAL SETTING AND MEASURING COULD CHANGE
YOUR FUTURE

PLANNING will permit you to see where you want to
go and how you hope to get there.

GOAL SETTING permits you to make certain specific
determinations about your business. One such goal
that should be set early and regularly is the
level of income that you want to derive from
your business.

MEASURING lets you see the true state of your
business at any one point in time. Measuring at
regular intervals lets you see a moving slide
show that will deliver an honest picture of the
continuing state of your business.

Additional measuring will permit you to see how
much your time could be worth and how much you
are really paying yourself. Your measurements
should also permit you to put a cost on the
specific tasks and functions that are required in
the operation of your business.

MAKING THE RIGHT DECISIONS

If the amount that you want to be paid and could
be paid is higher than the cost of doing the task
that you are doing, then you should wisely
consider having someone in your employment handle
the task.

Properly managing tasks and delegating the work
at hand can make or break your business. Make the
correct decisions and you will be treating
yourself better than the average small
businessperson.

I wish you and your business the very best.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and all links fully intact and include
the "About The Author" resource box. Thanks! :-)

How to Calculate ROI (Return on Investment)

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/

ROI (Return on Investment) is probably the most
important calculation one needs to make to ensure
the long-term viability of their business. It is
not enough to build in a profit margin on the
product or service being offered. One must track
with proficiency the amount of dollars being
invested into attracting sales and how much ROI
those dollars put back into the business. If the
investment meets too little return, a product
line is doomed to fail in the long-term.

THE BASIC ROI PERCENTAGE CALCULATION

Many experts seem to agree, “calculating an
accurate return on investment (ROI) is not an
easy thing to do.”

I do not intend to give you a thorough analysis
of the ROI calculation process. Calculating an
accurate ROI is hard to do, but explaining the
full scope of ROI calculations in less than
1000 words is far more difficult.

As such, this article is only intended to
introduce you to the basic concepts behind ROI
calculations. Here is a very basic equation for
calculating the ROI:

ROI = [(Payback - Investment)/Investment)]*100

Your payback is actually the total amount of
money earned from your investment in your
company. Investment relates to the amount of
resources put into generating the given payback.

You should run ROI calculations on both monthly
and yearly timelines.

IMPROPER CALCULATIONS BY MANY SMALL BUSINESS
OWNERS

The actual amount of investment into a business
is often misunderstood by the business owner. As
a result, true ROI calculations for most small
businesses are skewed.

Most small business owners make their mistake in
this most necessary calculation, because they do
not properly value their own time. Please note
that when I previously defined “investment”, I
stated that it relates to the “amount of
resources put into generating the payback.”

Indeed, “resources” includes cash money. But, it
also includes “human resources” or “time”.

If most small business owners would value their
hours at the minimum wage, and calculate their
time into the investment equation, they would
soon realize that their small business is
running in the red!

Some small business owners will finally run ROI
calculations including the human resources, and
suddenly realize that they could make more money
working a job. If the small business owner has
been running their business for a really long
time, struggling to make ends meet, they might
see this calculation and close their doors once
and for all.

PLEASE DON’T LET ME DISCOURAGE YOU

I do not share this revelation with you so that
you will close your business down. Quite to the
contrary. I share this with you so that you can
see the big picture and start running your
business in a way that will actually generate a
real profit for you and your business.

If you are within the first two years or five
years of the start of your business, then running
in the red should not be thought of as a bad
thing. However, if you are ten years into your
business and earning less than minimum wage from
your business, there is a serious problem afoot
that needs to be addressed immediately.

STARTING OUT

When you are just beginning your own business,
you have plenty of time on your hands. This is
the reason why most small business owners do not
properly count their time in the ROI equation.
They just look at cash expenditures and incoming
monies, and they are satisfied with that
calculation.

It is often said that people generate the kind of
results that they believe they can achieve or the
kind that they want to achieve. Seeing the goal
is the first step to achieving the goal.
Expectations will always bring results equal to
the expectation.

Having been down the business startup path before
myself, I too understand the desire to calculate
ROI without consideration to the time invested in
the enterprise.

However, I also understand the importance of
placing a value on my time and working that into
my final numbers.

In the beginning, I ran two types of ROI
calculations: all resources exempting my time,
AND all resources including my time.

Of course, I actually set a higher expectation
for my own income level. First, I had decided on
ten dollars an hour for my time. Later, I
adjusted that amount upward.

Starting out, even though I ran two versions of
my ROI calculations, I relied first on my
resource excluding my own time. Once I had
achieved this goal, then I refocused my attention
to reaching the ROI which took into account my own
time.

Now, that time has passed, I can go back and look
at my yearly ROI and see that I have earned
enough cash to pay for those early days of famine.

THE SECRET OF TURNING ROI CALCULATIONS INTO
SUCCESS

Every step in your business startup is a
calculated guess as to what you believe you can
achieve.

Measuring your results is essential to making
your business profitable. ROI measurements are
imperative to measuring and understanding the
results you are achieving with your new or
existing business.

Take into account all factors relating to the
profitability of your business and don’t smudge
on the facts to make it seem more profitable than
it really is. It is important to approach your
business and your business results with absolute
honesty. Be honest with yourself and face the
facts of your task.

An honest examination of your business at regular
intervals will help you get on and stay on track
to keep the doors of your business open. You will
thank yourself later.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)

Finding Your Home Business Niche

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-7882

When some folks begin to think about a business of their own, they know in that very moment what kind they are going to start. Then, there are the rest of us...

Knowing that we want to have a business of our own is not enough. Many of us have struggled with the important question of what type of enterprise we would like to start.

Franchises offer a simple pre-packaged money making idea, but the cost of a franchise often makes it a prohibitive option to most folks who contemplate going out on their own.

For those who do not have a million dollars to buy a McDonalds franchise, we must look to other ideas for our own business.

There are literally hundreds of lucrative home business ideas for you to choose from, which will suit every type of personality and all levels of financing. From selling information on the Internet as a infopreneur, to growing delicious gourmet mushrooms for sale to restaurants and catering companies; there is a pile of money to be made by filling a need, for these and a host of other necessary services.

Of course, actually liking what you do, will have a lot to do with the success of your new venture, so be sure to pick a home business that you'll enjoy running and that will keep you motivated.

For example, if you're a math whiz, an accounting or income tax service might be the ideal home business for you to start. Perhaps writing is your forte and you'd like to start your own home based copywriting service or advertising agency. Each of these businesses can be run successfully--and profitably from the comfort of your own home.

Academia might not be your cup of tea, but maybe you are good with your hands --- having a creative genius where crafts are concerned. Craft items are red-hot sellers at swap meets, country fairs and world wide over the Internet, and they can provide you with solid profits. If crafts don't interest you, then why not start a laundry service with pick-up and delivery, or a shopping service for shut-in's--even a companion service orgranny sitter or a doctor shuttle service; any of which, could be much in demand, in and around your neighborhood or community.

When brainstorming new ideas for your future home business, keep in mind the soul of any successful endeavor is providing a product or service that others will actually purchase in quantities. Satisfy the needs of your target market, and yourtarget market will keep you and your home based business healthy, happy and profitable.

Below are some suggestions for home business ideas that might help you decide on a suitable venture in which to invest.

Multi-level-marketing (mlm), floral/plant service for offices and hospitals, pooper-scooper service, dog walking service, answering service, vending machine service, gift basket service,homemade soap maker, mobile windshield repair service, mobile tire repair service, income tax specialist, researcher, freelance writer, business card and letterhead designer, courier, shut-in/shuttle service, landscaping service, treetrimming service, wood crafter, carpenter, crafts and crafting supplies, pool cleaning service, plants/nursery starts, growing herbs, growing mushrooms, garage sale and swap meet vendor,proofreader, private investigator, typing service, interior decorator/designer, website design, wedding consultant, hot lunch/snack vendor at local courthouses, pet sitting service,pet grooming service, Internet entrepreneur, paralegal, gourmet catering service, new media production, mobile cosmetic technician, mobile nail technician, mobile hair stylist, aerobics instructor, personal fitness trainer, advertisingconsultant, companion service, small printing service.

Ideas, ideas; hopefully the above ideas will give you some fresh ideas of your own to mull over. A spring board if you will, on which to dive into your own chosen home business.

When you work from home, any business you start has the potential to explode into a perpetual gold mine! It just depends on how much your home business is in demand around your community or on the Internet. Your home business might startslow and steady, regularly picking up clients as you become more established. On the other hand, your chosen home business may take off like wildfire, quickly becoming too hot for you tohandle by yourself (well done!). This is the time to enlist the help of willing family members to help you out in your time of need, which will make your business into a friendly, family concern. This will also help family members better understand your business and get a grasp on the mechanics of profit.

Good luck in all your decisions and have fun with your home business, which ever one you choose, and don't forget to enjoy your newfound freedom!

About The Author:--------------------------------------------------
Stone Evans Will Personally Build A Money Making Website Just For You That's 100% Ready To Take Orders And Pull In Massive Residual Profits Today!Get All The Exciting Details And Signup Now At: http://www.PlugInProfitSite.com/main-7882
--------------------------------------------------

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The Lessons The Homeless Taught Me About Marketing My Home Based Business

Copyright © 2005, Chris Stirling
http://www.stirls.com

Like so many people in North America I live in a city that has too many people living on the streets and who are homeless or in need of financial assistance. So often these people approach me asking for “spare change” or “help”. I always just ignore these request and continue on my way, except yesterday.

Yesterday I had an eye opening moment, actually 2 moments, that happens every so often. You see I was minding my own business walking along the sea wall in my home city. I just happened to be walking behind a person asking for “spare change” from every person he encountered on the sea wall. He was not very successful as most people just pretended they did not hear the request or even see him. But, every 20th person, or so, he would encounter a receptive individual who would indulge in his request for “spare change”. This man taught me 2 lessons:

1 – Be consistent with your messaging. I’m sure this man did not do much scientific testing but he did believe in the message of “spare change” and he delivered his message to every person he encountered with confidence that it would be successful eventually. I realized I could do the same with my marketing message. Instead of having multiple marketing ads out there I should find a message that works and run with it.

2 – Every “no” gets you closer to a “yes”. This man was never deterred by a person ignoring him or a “no”. He just continued on, knowing that eventually he would receive a “yes”. I realized this is the same for my business. Not everybody will be interested in my home based business opportunity or products and that is OK. If I believe in my message, eventually I will encounter someone who is.

Later that day I was driving home and I noticed another homeless man standing at a very busy stop light intersection holding a cardboard sign asking for help. As I was sitting there waiting for my light to turn green watching every 7th or 8th car hand him some change I realized this man also taught me 2 lessons about marketing:

3 – A captive audience is valuable. This man realized that standing on the side of the road was no good for him because there was no foot traffic and the cars would not stop to read his story. Once he stood at the intersection he knew that people would be stopped at the location for a couple of minutes giving him time to have his message read and increasing his chances of receiving help. His message was more elaborate than the “spare change” request of the first man I encountered today. He was able to tell his story on the piece of cardboard and telling his audience why he needed assistance. This type of exposure is extremely valuable to this man. The increased exposure time resulted in him not receiving “spare change” but I saw people giving him paper money. I realized that I needed to get my message onto locations with a large captive audience to be successful.

4 –High traffic areas are worth the costs. This man did not choose any intersection to stand at, he chose one of the busiest ones in the city. I then remembered yesterday there was a man at this location but not the same person as today. In fact I have never been at this intersection without someone standing there with a sign asking for help. I am sure this location is difficult to secure but for the person who does get there first they will be rewarded. This is not a revelation but it can often be forgotten lesson. Often the high traffic locations can be more expensive or more difficult to secure, but if you are willing to do what it takes to get your message seen in this location you will receive the fruits of your hard work.

Today I gave “spare change” and “help” to two homeless men in my city and they both gave me lessons that were far more valuable. I saw these lessons in action with results I would be happy with in my own business and plan on putting them into action immediately!

---

Chris Stirling is the owner of Stirls.com and his internet marketing website is designed to help other people achieve their goal of having their own work at home business.
http://www.stirls.com

---

** Attention Ezine Editors / Site Owners **
Please feel free to reprint these articles in their entirety in your ezine or on your website so long as you leave all links in place, do not modify the content and always include the resource boxes. Site owners, if possible, please make any links active. Thank you.

---

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10 Riveting Ways To Nail Down Instant Sales

1. End your slow sales periods by planning ahead.
Plan to add extra bonuses, hold a sale or package
your product with other products.


2. Make more commissions off the affiliate programs
you join by giving your personal endorsements for
the products. They usually pull more sales than ads.


3. Speed up your internet access. You can get your
online business tasks done faster which will help you
stay ahead of your competition.


4. Allow people who do not have time to explore
your site to download your web site in ebook format.
This will allow them time to view it offline.


5. Use tons of headlines and sub headlines on your
web site. This will keep their attention and keep them
at your web site longer.


6. Take advantage of popular fads. If something is
popular at the current time, put up a web site about
it. Just promote your main site on the fad web site.


7. Allow your prospects to chose between a retail
or wholesale price. Charge people a membership
fee to always get the products at wholesale cost.


8. Allow other related web sites that don't have a
chat room to link to yours. They'll get use of a f.ree
chat room and you'll draw extra traffic to your site.


9. I.ncrease the perceived value of your f.ree stuff or
bonuses by including the retail dollar amount the
freebie would normally sell for.


10. Create y.our own web ring. You will gain highly
t.argeted traffic to your web site and others will link
to your site because they'll want to join the ring.

Quote of the Day:

"Each difficult moment has the potential to open my eyes
and open my heart." -- Myla Kabat-Zinn

---

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Fast-Track Your Journey To Online Success

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com

No one has ever logged onto the Internet for the first time and started pocketing dollars in a really short period of time. As with all things in life, there is a learning curve.

SOME PERSONAL HISTORY

Just a few short years ago, I was a working stiff just like you.

One day, I bought and read a book called "Multiple Streams of Income" by bestselling
author, Robert Allen. Immediately, I began my journey.

Every night after work and after my wife and children went to sleep, I would get online and explore different ways of using the Internet to make money.

In the 2 years that followed, I spent over $10,000.00 racking up credit card debt buying eBooks, membership sites, special reports, opt-in leads, and joining every "guru" recommended business opportunity that flew into my email inbox...

I stayed up learning, working and drinking coffee until 5:00 in the morning month after month filled with the hope of making money online.

In my 3rd year of working part-time to build an home based income, I finally broke through and earned over $100,000.00 in just 12 months from the Internet.

BECOME THE MASTER OF YOUR LEARNING CURVE

Research the lives of all of the guru's. The one thing that you will learn is that my own experience is not unique. Most of the high earners on the Internet experienced a learning curve very similar to my own.

Chances are that your curve will also be similar to mine, but it is my hope that you can get to the top faster than even I did. Three years was a long time to struggle, but every ounce of struggle was worth the reward I have finally received.

In order to shorten your own learning curve, you must do a few things differently than the rest of us did. You must become themaster of your learning curve.

THE SHORTEST DISTANCE BETWEEN TWO POINTS IS A STRAIGHT LINE

There is only one way to shorten the curve on the Internet, "you must plan to succeed."

Here is the deal. Most people put up a freebie website and select a few affiliate programs to add to their website. Right out of the gate, most people are running for the finish line without any real plan in mind.

After a few short weeks, people begin to see the writing on the wall that says, "This is going to be a long hard road."

People check their hit counters daily for six weeks before they realize that getting traffic to their free site is going to be tough.

At this point, they begin developing their first batch of advertising. Then they spend countless months finding places to show their advertisements for free. Some make an even more drastic mistake by blowing thousands of hard earned dollars on their new and untested ads.

These are the people who will learn the facts of life the hard way.

In time, they will learn how to make their advertising work for them. But most will earn very little money from their affiliate programs.

At this point in the learning curve, most people throw up their hands and walk away from their dreams in utter disgust. Instead of a walking away point, this should have convinced the struggling online entrepreneur that they were simply traveling the wrong road.

YOU MUST PLAN TO SUCCEED

From day one, you must begin to learn about the nuances of web promotion. Read everything you can get your hands on. Don't just read the hype, back it up with the opinions of others who have reviewed the same programs before you came along.
Learn from their mistakes and successes.

As you begin to learn, you must also look to make a decision. Do you want to step into a pre-built program that is designed to help you to succeed, OR do you want to create a completely new program of which you are the sole owner?

If you decide to step into a pre-designed and complete turn-key online money making venture, then you must select the right venture to step into. If this is your decision, then please examine my program along with the others. You can review my Plug In Profit Site program at:
http://www.stirls.com/pips.html

If you decide to go the journey on your own, then do all of the necessary research, planning and preparation that is needed for your success.

PREPARE TO SUCCEED

Decide upon what you think you would want to do, and then figure out how your planned site will generate a real income.

Internet old-timers know about hundreds of corporation domains that existed with IPO
millions, but did not have an actual money plan that could sustain their business model. Most of these companies were among the hundreds of companies that bellied up in the 2000 dot bomb experience.

Don't blindly believe in your plan. Research others on the web who have undertaken similar business models and see if they have survived.
Study your competitors in depth to learn what is working for them and what did not work for them. To better understand what has or has not worked for competitor websites, check out their time lapsed progressions using the Wayback Machine:
http://www.archive.org

Once you have determined your money plan, then you should undertake the development of a business plan and a marketing plan. Utilize professional assistance if you need to do so.

While creating your plans, make a determination as to which domain name you think would be best, then use the domain name wizard at Host4Profit to find the perfect domain for your business:
http://www.host4profit.com

Once you have developed your business plan and marketing plan and have run them through several revisions, then it will be time to buy your domain name and to begin work with a site designer and developer. You may need to have your domain sitting on a web host for your site developer, but this is not always necessary. While they are doing their work, enlist a copywriter to help you with your site sales copy.

When your site designer and developer have your site working, you should then undertake significant testing to make sure everything works as planned. It is much harder to fix problems on a operational site than it is to fix problems on a site that is yet to be launched.

When testing is done, then you should fill in your sales copy and then shoot for launch. Of course, you already have a marketing plan in place, so your preparation here will be simply a matter of putting the pieces of the puzzle into place.

You are finally ready to open for business. Don't be afraid to spend the money to bring your dream alive. Time can replace money in the goal of starting a profitable online business, but money invested can shave years off of your company's growth.

If you want to save a lot of time and get your very own money making website setup within the next 24 hours, review and sign up for my Plug-In Profit Site service today at:
http://www.PlugInProfitSite.com/

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making Website Just For You That's 100% Ready To Take Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/
--------------------------------------------------

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article and links fully intact and include the "About The Author" resource box. Thanks! :-)

Children in the Home Business Environment

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/

Operating a home business is seldom easy and
interruptions come in all shapes, sizes and forms.

Between the family, friends and neighbors who
call or come by, and the telemarketers who insist
on ringing your number off the hook, getting
through the workday can be a real challenge.

When you introduce children into the home office
environment, your productivity and patience can
be seriously tested.

For example, right now my three-year old daughter
is pulling on my shirt and begging me to read her
a story. Clearly, Im in the middle of something
important here, but how can I say no to those
eyes? I'll be right back...

Ok, that wasn't so bad was it? She's happy, Im
happy (having bonded with my daughter) and now
I'm back to continue my conversation with you! :-)

What's the lesson here? Flexibility is a major
key to balancing your home business priorities
with your family's needs.

I can tell you from first-hand experience that
maintaining a deep level of concentration on work
in a home business for long periods of time is
next to impossible. Naptime does offer some
reprieve, but any break from the kids is usually
short lived.

Even with older children, summertime introduces
new challenges with kids running in and out of
the house all throughout the day.

I would like to share with you some of the tips I
have discovered to help manage your home office
with children in your midst. Since children of
different ages pose different challenges, I will
present my tips in terms of age groups.

OLDER CHILDREN AND TEENS

We will look at older children first since they
pose the least challenge to our work productivity.

Children, who are old enough to understand the
idea of schedules and chores, are old enough to
understand the needs of your home business.
Explain to your children that you do your work at
home so that you can be near them when they need
you. But also be sure they understand that you
must do your work so that you will have the money
necessary to keep your house, feed the family and
to provide them with money for entertainment.

Once your children understand the necessity of
your work, then outline a work schedule and
explain it to them. Do make sure they understand
that emergencies are definitely an acceptable
reason to interrupt your work. Then make sure
they understand that between hours x and y, you
will be doing work --- and then hold them to
respecting your schedule.

INFANTS

Infants will never understand your needs for
work. But fortunately, babies do well under a
schedule or routine. Instead of expecting your
child to work around your schedule, schedule
your work around the needs of your baby.

It is simple. Babies eat, sleep and poop.
Sometimes they play. Fortunately, babies sleep
more than they do anything else.

Naptime offers the best advantage for getting
your work done. Get your baby into a routine of
eat, sleep and play, and you will experience
unexpected levels of productivity.

TODDLERS

If you have a toddler running around the house
while you are operating your home business, then
you may find that your hair turning gray or
disappearing altogether. But, gray hair is a
sign of character, right. ;-)

I am venturing to guess that the person who
devised the door lock for the inside of the house
did so because he had toddlers in his own home.
Inside door locks should only be utilized when
you are making that important phone call and your
toddler is screaming for your attention. At all
other times, your door should remain unlocked
with your door open.

Develop a routine with your children for meal
times, naptimes, and play times. Work these times
into your work schedule and adhere to them. If
you fail to keep appointments with your children,
your children will have less respect for your
work and do more to prevent you from the
completion of your work.

Don't be afraid to let your children sit in your
lap while you are working. It helps them to feel
wanted and it helps them to be a part of your
daily life. There are times when it is okay
for them to be sitting in your lap while you
work, and at other times you need them out of
your lap. Don't be afraid to tell them to get
down and go play or read a book so that you can
resume your work.

Permit your children to have their toys in your
office. Often they will sit contently and play
while you work. Just knowing you are near is
enough to keep them happy.

Be prepared to take an hourly break to deal with
your toddler. Try to do potty breaks at your
hourly break and to do drink refills. This can
help your child grow into a routine that will
work well with your home business. At each break,
spend a few minutes with your child giving hugs
and kisses and talking with your child about what
he or she wants to talk about.

Toddlers don't always do well with the routine,
so be prepared to take a few minutes when needed
to give the attention that your child so
desperately needs in the moment.

IN CONCLUSION

I hope these tips serve to help you in the
challenge of operating a successful home business.

My home business permits me to fulfill my
financial obligations *AND* see my children grow
up. I would never contemplate trading my home
business for another kind of business. Even with
the added challenges of dealing with toddlers in
my home office, the upsides far outweigh the
downsides.

Growing my own home business with children around
has definitely given me a new respect for all
people who successfully run a home business with
kids in the work environment. I tip my hat to
you... You deserve it!

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article and all links fully intact
and include the "About The Author" resource box. Thanks! :-)

Advertising Your Home Business on a Budget

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/


When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business.


If there were not people in your community or marketplace that you knew who needed your products or services, you probably would not have started your business to begin with. But, once you have talked to those who you personally knew who needed your what you offer, then your next task is to find others who will help keep your
doors open.


Many people know that they must turn to advertising at some point in the future, but they hope that day will be long down the road. For some, this utopian concept will come to fruition. But for the rest of us in the real world, we must come up with creative solutions for meeting our home business advertising needs while working
within our budget.


Most people have a misconception about having to spend lots of money in order to advertise their home business. When you start out, you honestly will not have much money available for advertising, and if you do, you should still spend it wisely.


Before you jump headfirst into the world of advertising, let me share some of the lessons I have learned concerning this most important topic.


LESSON #1


It does not have to cost an arm and a leg to advertise your home business, unless you fail to plan and fail to test.


As much as is possible, you should always test your advertising. If you jump in and start dumping tons of money in to advertising without first testing your advertising, you might find yourself broke and without sales at the end of the road. Most people who commit this error write off their failure on the home business they chose or the economy or any of a hundred other excuses. But, if they are unwilling to take responsibility for their mistake, they will never learn from their mistake. Don't let this be you.


LESSON #2


All testing should be done in blocks. If you begin to advertise simultaneously in newspapers, radio and television, how will you know which advertising is bringing people to your cash register? You won't. All you will know that something might be working, but you will not know what is actually doing the trick.


Even if you tell people in your advertising to tell you how they found you, my experience shows that fewer than 10% of the people ever will tell you anything --- and those people who do may not even get the facts straight! You cannot rely on
your customers to tell you what advertising is working for your home business. You must put in the extra effort to know for yourself.


LESSON #3


Only when you have a proven and solid advertising portfolio should you venture to drop big bucks in an advertising campaign. Even then, you should be careful to keep further measurements to determine how much the maximum advantage of an ad would be.
Sometimes you might be able to reach ten times as many people, but depending on the kind of media and other factors, the additional exposure will only generate twice as many sales. Keep your eye attuned to situations like this to get the most from your advertising dollars.


LESSON #4


As Lesson #3 illustrates, sometimes your best advertising investment may actually cost you less money. When you are first starting out, whether you are running a home business or a business outside of your home, you need to be able to get people talking and thinking about your business.


If you are busy testing ads in media's such as the newspaper, magazines, radio, and television, you need to learn ways of promoting your business that do not require large cash expenditures. A few examples are:


· Word of Mouth
· Business Cards
· Press Releases
· Non-Primetime Ads on Radio and Television


Here is more information about each type of low-cost advertising:


WORD OF MOUTH



This of course is the cheapest kind of advertising on the planet --- it does not cost you anything. Ask your customers if they know anyone who could also use your products or services. When they are happy with your offerings and service, they will be willing to tell you whom you can contact, and they will pass the word for you.


BUSINESS CARDS


You can usually pick up 500 business cards for about $20. When you do, hand them out. Do not give more than a couple of cards to each person.
If they need more cards from you, they will ask.


Some people are known to network with others on a regular basis. Some of these people are also known to be always looking for an extra few bucks. With these people, you can suggest to them that if they write their name on the back of one
of your business cards and the card is presented to you, then you will pay a referral fee to them. You do not have to offer much --- sometimes one
dollar is enough. Look at your home business and your offerings and decide how much would be a good referral fee.


PRESS RELEASES


Press Releases are a good source for generating news about your home business. The business editor at your local newspaper is always on the lookout for a good business story to fill the business news section of the newspaper.


Of course, the business editor understands the economics of running a paper and is more inclined to run your story if you buy advertising in his/her publication, but will still print stories for special events and openings.


The important thing to remember about Press Releases is that it must be constructed in the form of a news story. Even if you are a sole proprietorship, quotes from you should be written in a third person format: John Doe said, "Your quote here."


A Press Release should pack the most important information at the beginning of the copy, and leave extra details towards the end.


You should always provide the reporter who gets the task a simple and easy way for him/her to contact you directly. Often the reporter will want to contact you to get details that will enhance their take on your story.


NON-PRIMETIME ADS ON RADIO AND TELEVISION


Believe it or not, some of the best rates for radio and television are on the overnight and non-primetime venues. These target times are not a total waste as they can easily keep the infomercial people in business.


These off-hours are just less populated than the primetime hours.


Don't be afraid to check your local radio and television rates for non-primetime hours to see what bargains may exist. With television, primetime is 7pm to 10pm. With radio, primetime is 8am to 5pm. This sure leaves a whole lot of hours available to advertise your home business at discount rates!


IN CONCLUSION


When it comes down to it, there is a lot to understand about advertising, but when you have the basic knowledge down pat, everything will fall into place and bring more dollars to your bank account.


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How to avoid losing money to affiliate URL thieves!

Copyright © 2005, Chris Stirling
http://www.stirls.com

If you are promoting your affiliate URL on the web then you are in danger of losing sales to affiliate URL thieves. In fact over 40% of your affiliate commissions are in danger of being stolen. And the worst part of this is thatis can be avoided with as little as 10 minutes of work and for free! All you need to do is cloak your affiliate URLs. By cloaking your affiliate URLs not only are you protecting your links and commissions you also increase your credibility and potential purchases.

As an affiliate you have probably received an affiliate URL to your program thatlooks something like this:

http://www.theaffilaitecompany.co/?affiliate_id=985483

To the consumer this link does not look very appealing. Also, your affiliate code is right there in the open for someone to remove and place in their own affiliate number - effectively stealing your sales. This is very possible withpopular affiliate programs like SFI or ClickBank. But with cloaking you can turnthat ugly URL into something more appealing like:

http://www.yourdomain.com/productname

The benefits to this more appealing affiliate URL are:

1. Your affiliate id is now cloaked and your commissions are protected
2. This URL looks much more clickable to the consumer thus increasing your click through rates
3. If your customer decided to bookmark this site they bookmark your domain address and not the affiliate company address - increasing your chances of arepeat visit.
4. With your own URL you are able to tack where you are getting visitors easierthan with the generic affiliate link.

So how do you create this affiliate cloaking URL?

Here is what you do:

1. Connect to your web server using your FTP client (or other file management program)
2. Create a directory that properly describes the product you are affiliated with. In this example lets say your product is called "The Best ebook Ever" so I would create a directory called "best-ebook-ever".
3. Create a single index.html (or index.htm) file. If you don't have HTML Notebook will work.
4. Edit the index file so that it contains this exact code:

<HTML>
<HEAD>

<TITLE> Page Title Goes Here </TITLE>
</HEAD>

<FRAMESET>
<FRAME SRC="Your affiliate URL goes here">
</FRAMESET>

</HTML>

To make your page and the affiliate page look identical I suggest you copy theaffiliate page's title - to see this just click on your affiliate link and copythe phrase on the top of your browser's window.

Don't forget to double check your affiliate URL - it MUST be correct!

5. Place the index.html file in your new directory ("best-ebook-ever" in my example).

That's all it takes. Now your affiliate link is cloaked and you gain credibilityin your consumers mind by having a much more professional looking link.

Now that you know how to cloak your affiliate URL go spend 10 minutes and protectyour commissions before you lose another sale to a affiliate URL thief.

---

Chris Stirling is the owner of stirls.com and his Internet Marketing website is designedto help other people achieve their goal of having their own work at home business.

For your own profit pulling website visit http://www.stirls.com/pips.html

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** Attention Ezine Editors / Site Owners **
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Autoresponders are the key to freedom from the burden of emails

Copyright © 2005, Chris Stirling
http://www.stirls.com

In today's business world emails are essential to the success of any business. As your business grows so will the number of emails you will receive. The bad news is that people expect prompt replies to their email inquiries. Unless you can figure out how to work continual twenty-four hour shifts, or hire enoughpeople to constantly monitor incoming emails (while they're eating up your revenue), you have a problem. Before you reach the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you need to learn about autoresponders.

What is an autoresponder? It is an inexpensive - or even free -method of quickly responding to emails. Autorespondersare programs that automatically respond to your emailswithout you so much as having to click on your mouse. The way these programs work is they automatically respond to incoming emails as soon as they are received.

There are a number of positive was you can use anautoresponder besides just answering your email. Forexample, autoresponders can be used if you need a way tosend information about your services or products, pricelists, or if there are repeated questions asked acrosslarge numbers of emails. Maybe you want to offer your sitevisitors a special bonus of some kind, such as advice orrelevant articles. All of this can be handled by anautoresponder. Additionally, you can advertise yourbusiness and then build stable relationships with yourcustomers by using autoresponders.

Some autoresponders can do more than simply send outstandardized messages. They can send out an unlimitednumber of follow-up messages sent at predetermined intervalof time. For example, you can set your autoresponder tosend out a new message every day for as long a period asyou desire.

There are several Autoresponder programs available from ones that will run with your current email program to a specialized script that runs on your web hosting company's server. This kind of script may use a web page form or simply operate with your email account.

There are numerous companies who offer autoresponders freeof charge. Your website hosting company often providesautoresponders as a free service. If this is not the casewith your web hosting company, there are numerous companieswho offer this service for a small fee, or free of charge,providing you attach an advertisement for their company toyour emails

Once you have your autoresponder chosen make sure to setUp your website to contain different email addresses for different contact requests. Each address can then be set up to different autoresponder series of emails to answer the specific request of the inquiry.For example, use info@yourdomain.com for informationrequests, or sales@yourdomain.com for questions aboutsales. It's a good idea to set up one for the owner, such as president@yourdomain.com. This presents your company ina personal, approachable light and insures that directcontact is provided.

Autoresponders are an effective and powerful marketingtool, allowing you to make contact with thousands ofpotential customers. This is an invaluable assetconsidering how many potential customers you usually havecontact with before you make an actual sale. Essentially,an autoresponder allows you to automate part of yourmarketing campaign.

If you are finding out more of your time is spent answeringemails, how are you supposed to run your business?The answer is simple: use autoresponders.

-----------------------------------------------------------------------
Chris Stirling is the owner of Stirls.com andHis Internet Marketing website is designed to help other people achieve their goal of having their own work at home business.
To sign up for his newsletter "Marketing Strategies that Empower Success" visit http://www.stirls.com/newsletter

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** Attention Ezine Editors / Site Owners **
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Ways to Use Autoreponders To Increase Your Profits

Copyright © 2005, Chris Stirling
http://www.stirls.com

When I was first introduced to an autoresponder I thought"wow cool program, I don't see how it can help me". Then oneday my girlfriend received an email from a clothing shopshe recently purchased a pair of jeans from informing her of anupcoming sale in their store for "valued customers only". At that moment I realized the awesome power of the autoresponder.

Autoresponders are remarkable, versatile programs that doso much more than just automatically answer your email.Regardless if you have an online business or a brick and mortarbusiness using an Autoresponder can help you transformthe casual customer into a profitable customer.

Here are a just a few ideas that will help you to creatively and productively use your autoresponder to increase your profits . Use your autoresponder to:

1. Publish a newsletter. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particularbusiness.

2. Distribute your articles. Writing and distributingtargeted articles is a powerful tool to build your businesscredibility, bring traffic to your site, and increase yoursales potential. If your articles contain valuableinformation, many editors will print what is known as aresource box for you. A resource box contains your bio anda brief description of your service or product. It can alsocontain your autoresponder address.

3. Increase your ad exposure and automate your sales process.repeat exposure of your message has been proven toeffectively increase sales. In your ad, include the option to "learn more" and put your autoresponder address. This willnot only build you a list of people interested in your businessbut also expose them to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you're selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

4. Distribute an email course. Each day, have yourautoresponder send out another lesson. Just be sure thateach lesson has quality content - not a sales pitch. Yourcontent will do the selling for you, and will do it muchmore effectively. You can include tips centered on adifferent topic for each lesson, illustrating how yourproduct will benefit the reader. Include the tangiblebenefits the visitor will reap by purchasing your product.Make sure to include a paragraph or two at the end of eachlesson enticing your prospect to consider making apurchase.

5. Automate a reminder about your service or product aftera visitor has completed your course or sent in an inquiry about your product or service. We all have busy livesand often your customers forget about your product or service. You can use an autoresponder to remind them to purchase your product/service before it sells out. This will increase the possibility of sales from visitors who are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services.

6. Distribute free reports. This gives your visitor anidea of the type of information you can provide and thequality of your product or service. Make sure these reportsare not sales letters or you will more than likely lose apotential customer than gain a sale.

7. Offer a trial version of your product. Give yourprospects a sample of your ebook, course, software,membership, etc. People who are exposed to a little tasteoften end up wanting the whole pie. You can also capturetheir email addresses when you offer them a free trial fromyour website. Set up your autoresponder to giveinstructions on how to obtain their free trial, and thenmake sure to follow-up to try and close the sale.

One final note; when using an autoresponder make sure you receive the consent of the person you are sending the message to. If you do not have consent then you couldbe considered a spammer and be in violation of CAN-SPAMregulations. The last thing you want to do is upset your potential customer by spamming them.

Now that you have a better understanding of how autoresponders can be used be creative. See if you can come up with some brilliant ideas of your own!

---

Chris Stirling is the owner of Stirls.com andHis Internet Marketing website is designedto help other people achieve their goal of havingtheir own work at home business.
To sign up for his newsletter "Marketing Strategies that Empower Success"
visithttp://www.stirls.com/newsletter

---

** Attention Ezine Editors / Site Owners **
Please feel free to reprint these articles in their entirety in your ezine or on your website so long as you leave all links in place, do not modify the content and always include the resource boxes. Site owners, if possible, please make any links active. Thank you.

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setup for you absolutely free WITHIN 24 HOURS.

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Make Sure The World Sees Your Website

Copyright © 2005, Chris Stirling
http://www.stirls.com

You have spent hours creating a HTML masterpiece, you have posted it to your web host and showed your friends and family your work of art. As much as your friends and family love your new website your site will not be pulling in any profits for you unless the rest of the internet world knows it even exists. For this reason knowing how to market your site and getting your site noticed by your target audience is the most incredibly important step in creating your website and getting your business off the ground.

Fortunately, getting your site noticed by your target audience does not have to be expensive. This means even those of us that are tight with their money can get quality exposure for their beautiful new website.

I am sure you have heard of Search Engine Optimization or SEO. SEO means optimizing your website so that when someone types the topic of your site into the search engine your page apears at the top of the list. This is very important because people generally check the first few web sites results and skip the others if they find the information they were looking for.

To optimize your site all you have to do this is pack your Web page full of keywords that people might use when searching for information contained in your site. The more keywords you have, or keyword phrases someone might use,the more often your site will be returned as a result for the person searching. This can be done by adding articles to your site on topics that relate to your topic, or through meta tags in the HTML code, along with many other ways.

Remember you want to be in the top 5 results posted as often as possible so be diligent about keywords and keyword phrases, they will help direct more traffic to your web site. However, make sure the information you provide on your site is useful and you don’t just have a string of keywords to attract people to your page. If you have useful information about a product or service, people will look around. If all you have is a bunch of keywords and nothing that actually pertains to what the individual is looking for, they will leave and never come back. So, be alert to what you are offering potential customers and attentive to the way you bring them to your page.

Once you have packed your page full of useful information and as many keywords as you and your thesaurus can think of, you will want to upload your URL to various search engines like Yahoo, Google, Excite, Alta Vista, and any specialized search engines that focus on your particular business or service. This step is not maditory as the seach engines will eventually find your site, but by completing this step it speeds up the process that can sometimes take up to 3 months.

The best thing about these two steps it they can be done for free.

If you have done all of the above, and results are not pouring in then you may need to consider marketing your site on other related or non related sites by banners and the like to generate more traffic. This is a way of letting individuals know about your product that might not be aware of it to even search for it. By advertising in this way you are reaching a sector of individuals who want and need your product, but were never aware of it. This is very important if you have a unique product. The drawback to this step is there is a cost involved so the amount of banners you purchase is dependant on your budget.

This article just scratches the surface of all the ways to get your new HTML masterpiece noticed. The options are only as limited as your imagination. But to be successful make sure you do it in a responsible way. Internet users are fed up with pop up ads, Spam e-mail and other unsolicited information. Many people now have programs that block pop up ads, which means, if you are using this method to market your site you are wasting your time and money. You don’t want to anger potential customers or have them close off their mind to your product, so be creative when you are marketing, aggressive and always respectful of current and future clients.

---

Chris Stirling is the owner of http://www.stirls.com and his internet marketing website is designed to help other people achieve their goal of having their own work at home business.

---

** Attention Ezine Editors / Site Owners **
Please feel free to reprint these articles in their entirety in your ezine or on your website so long as you leave all links in place, do not modify the content and always include the resource boxes. Site owners, if possible, please make any links active. Thank you.

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The 4 Major Enemies to Online Success

Copyright © 2005, Chris Stirling

http://www.stirls.com

For any of you just starting in online marketing you will soonlearn it is not as easy as you probably first thought. If you are like me you signed up to a affiliate program and just expected the money to come flying in. Unfortunately this is not the case, but do not be discouraged, there is hope. As the story below illustrates if you are patient, persistent and not distracted by the 4 enemies to success soon enough themoney will start rolling in just as it does today for Mark Yarnell.
______________

Mark Yarnell, minister in a small town in Texas, was headed for bankruptcy and just about to lose his car and home. He looked fora way out and discovered Network Marketing. Luckily, he had a wisesponsor. The sponsor gave Mark "THE PROMISE": THIS BUSINESS CAN SETYOU FREE FINANCIALLY IN ONE TO THREE YEARS. But he also gave him"THE PRICE": TO SUCCEED, YOU WILL HAVE TO FACE AND CONQUER 4 MAJOR ENEMIES. Mark said, "It's a deal."

Mark then invited 200 friends over to his house to watch a video. 80 said "No, not interested."

Mark had encountered ENEMY #1: Rejection.

He thought, "No problem. My sponsor warned me about that. I've got 120 people still coming over." Guess what? 50 didn't show up.

He had just met ENEMY #2: Deception.

Mark thought, "No problem, my sponsor warned me about that. I've got 70 people who watched the tape." Guess what? 57 said,"Not interested."

He had just encountered ENEMY #3: Apathy.

Undaunted, Mark thought,"No problem. 13 people signed up." Guess what? 12 of them dropped out of the business shortly.

ENEMY #4: Attrition had left Mark with just one serious associate.

To this day, that single distributor earns Mark over $50,000 per month.You may have heard of Bill Britt, one of the most successful distributors in Amway. Some years ago, 20/20 did a feature story on Amway. They spent 19 minutes interviewing whiners and complainers- several distributors who had failed and showed the garages full ofproducts they couldn't sell. During the last minute of the show, Mr. Britt was interviewed in front of his palatial home. He was asked,"Mr. Britt, this business has obviously worked for you. What's your secret?" He replied, "There is no secret.I simply showed the plan to 1200 people. 900 said, 'No.' and only 300signed up. Out of those 300, only 85 did anything at all. Out of those 85 only 35 were serious, and out of those 35, 11 made me a millionaire."

Like Mark Yarnell,Bill worked through the numbers.

(*) Jason Boreyko, now president of New Vision,told this story recently.When he was a distributor in Matol, he signed up 50 people. He heard a lot of "Nos." on the way to those 50. Jason took one man,who he knew would be terrific in the business, to lunch, told him about the business and the man said "No." Jason took the man to lunch again the next month and told him the updates. Once again the man said, "No." Jason sent him some more information and took him to lunch again the next month. And again the man said, "No." That went on for six months. The seventh month, something had changed for the man, and he said, "Yes." That man made Jason over one milliondollars. Jason also worked through his numbers.

(*) According to Richard Poe in "Wave Three", while starting Amway,Rich DeVos and Jay Van Andel, America's eleventh richest people, recruited 500 people. 495 dropped out. The five that didn't quit built Amway. All $7 billion of Amway's business was built under those 5 people. Jay and Rich had to work through their numbers. There are many similar stories.

Here's the lesson: Your success is directly related to the degreeto which you are willing to work to find others like yourself whoare committed to succeed. Mark Yarnell's odds were 1 out of 200.Bill Britt's were 11 out of 1200. Jason Boreyko's odds were 1 out of 50.Would you be willing to go through 200 people to find the 1 who will make you $50,000 a month? Or go through 200 people to becomea millionaire? Or hear uncounted "No's." to sign up 50 people to find a million dollar person? I hope you will.... It's easier when youknow the odds up front. But here's the catch: You have your own setof odds and you won't know what they are until AFTER YOU'VE SUCCEEDED.So if you've gone through 50 or 100 people and you haven't found1 serious person yet, you can either give up and assume the business doesn't work, or recognize that you are working thoughyour own numbers.

_______________

This story applies to everyone of us! I don't know what my umbers areyet but I will know soon. Are you willing to find out what your numbersare? Keep up the good work & keep the faith!Be a self-motivator and continue moving forward towards thegoals you want and deserve.

-------------------------------------------------------------------
Chris Stirling is the owner of Stirls.com andHis Internet Marketing
website is designedto help other people achieve their goal of having
their own work at home business.http://www.stirls.com
-------------------------------------------------------------------