Do Niche Blogs make any money?

Niche marketing is an old and very successful marketing
strategy whereby a company focuses on marketing and
selling to a clearly defined segment of potential
consumers. The company earns by supplying a unique
product or service to this narrowly defined market
which other companies have not met or provided.

Are there potential buyers online?

According to the Central Intelligence Agency's latest
figures, there are over 185.55 million internet users
in the United States alone, of these around 139.52
million active users. The Computer Industry Almanac
which compiles statistics on global internet users,
records a staggering 934 million users for 2004 and
this market continues to grow.

Do these users buy online? Statistics gathered on
internet users, show they do and their numbers are
increasing. For instance, in December 2004, online
sales rose by 53%, from $795 million of the same month
2003, to $1.22 billion 2004, (gathered by CMP Media a
service provider of information and marketing services
to the technology and healthcare industries).

For each unique marketing hook, product and service,
your business blog can tap in, that's how many niche
markets you can serve.

The next question then to answer: Can your blog be the
perfect vehicle for reaching and marketing to your
niche?

You should realize that successful blogs go a step
further in providing excellent content, as well as
regular updates or new content. Most websites provide
these services. Rather it is the ability of these blogs
to provide the author and the readers' a venue for
one-on-one conversations, in an impersonal medium.

By sharing commentaries, thoughts and opinions, the
author positions himself or herself as being an
authority in his or her field of work. If you write
content that is relevant to their needs, they'll
remember and keep returning to your blog.

But that's not all; you need to have an abiding passion
for the subject matter or product you'll sell. Without
this, your blog won't stand out and carve itself a
niche apart from the other blogs.

In essence, a well researched and crafted business blog
is a potential revenue center. It has the authors'
personal touch and speaks to the need of this
particular consumer. As every marketing analyst knows,
when a seller understands his or her consumers well,
this seller gets their business.